Clinical trial Recruiting at 1 site Interventional Ages 18 and up

Added-sugar warning labels on sugary drinks

Official title: Sugary Drink Labeling Study

Run by University of North Carolina, Chapel Hill · NCT07294053 · Data updated 2026-11-12

This study will test whether added-sugar warning labels on sugary drinks make adults who drink these beverages buy less added sugar.

Quick facts

Study typeInterventional
Ages18 Years and up
SexAll
Enrollment543 (estimated)
SponsorUniversity of North Carolina, Chapel Hill
Academic / other
Locations1 site (Chapel Hill, North Carolina)
StatusRecruiting
StartedFebruary 16, 2026
Main results expectedFebruary 2028
Study endsFebruary 2028
Registry record updatedOctober 8, 2026
Trial IDNCT07294053 on ClinicalTrials.gov

Is this trial a fit for you?

Likely a good fit

Adults age 18 or older who have consumed at least one sugary drink in the past week and can attend four in-person visits are ideal candidates.

Probably not a fit

People who rarely or never drink sugary beverages or who cannot attend the in-person visits are unlikely to benefit from this intervention.

A plain-English reading of the study's rules. Only the study team can confirm whether you qualify.

What this trial studies

In a randomized experiment, about 543 adults who reported drinking at least one sugary beverage in the past week will be assigned to see either added-sugar warning labels or control labels on drinks in an experimental store. Participants will attend four in-person visits about one week apart, shop for beverages in the store, and complete computer surveys at each visit. Investigators will record in-store purchases and self-reported measures to compare the amount of added sugar purchased between groups. Randomization occurs at scheduling and labels are applied to drinks per the assigned arm throughout the visits.

Why it matters

Potential benefit: If successful, warning labels could reduce the amount of added sugar people buy from sugary drinks, potentially lowering sugar intake and related health risks.

How similar studies have gone: Previous field experiments and survey studies have shown that prominent warning labels can reduce sugary drink purchases or intentions, so this approach has some supporting evidence.

Who can join: the full rules

Show full inclusion / exclusion criteria
Inclusion Criteria:

* 18 years and older
* Bought sugary drinks from a store at least once during the past week
* Willing to attend 4 in-person study appointments

Exclusion Criteria:

* Living in the same household as someone else in the study

Where it's running

  • The University of North Carolina at Chapel Hill
    Chapel Hill, North Carolina, United States
    Recruiting

Study contacts

  • Principal investigator: Marissa Hall, PhD — University of North Carolina, Chapel Hill
  • Study coordinator: Violet Noe, MPH, RDN
  • Email: grocerystudy@unc.edu
  • Phone: 984-229-8923

Similar studies

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How to take part

  1. Review the eligibility criteria above with your treating physician.
  2. Check the official listing on ClinicalTrials.gov for the latest contact details and recruitment status.
  3. Contact the study coordinator or principal investigator to ask for pre-screening. Pre-screening is free and never obligates you to enroll.
Last reviewed 2026-11-14 by the Find a Trial editorial team. Information on this page is for educational purposes and is not medical advice. Always consult qualified healthcare professionals about clinical trial participation.