Added-sugar warning labels on sugary drinks
Official title: Sugary Drink Labeling Study
Run by University of North Carolina, Chapel Hill · NCT07294053 · Data updated 2026-11-12
This study will test whether added-sugar warning labels on sugary drinks make adults who drink these beverages buy less added sugar.
Quick facts
| Study type | Interventional |
|---|---|
| Ages | 18 Years and up |
| Sex | All |
| Enrollment | 543 (estimated) |
| Sponsor | University of North Carolina, Chapel Hill Academic / other |
| Locations | 1 site (Chapel Hill, North Carolina) |
| Status | Recruiting |
| Started | February 16, 2026 |
| Main results expected | February 2028 |
| Study ends | February 2028 |
| Registry record updated | October 8, 2026 |
| Trial ID | NCT07294053 on ClinicalTrials.gov |
Is this trial a fit for you?
✓Likely a good fit
Adults age 18 or older who have consumed at least one sugary drink in the past week and can attend four in-person visits are ideal candidates.
✕Probably not a fit
People who rarely or never drink sugary beverages or who cannot attend the in-person visits are unlikely to benefit from this intervention.
A plain-English reading of the study's rules. Only the study team can confirm whether you qualify.
What this trial studies
In a randomized experiment, about 543 adults who reported drinking at least one sugary beverage in the past week will be assigned to see either added-sugar warning labels or control labels on drinks in an experimental store. Participants will attend four in-person visits about one week apart, shop for beverages in the store, and complete computer surveys at each visit. Investigators will record in-store purchases and self-reported measures to compare the amount of added sugar purchased between groups. Randomization occurs at scheduling and labels are applied to drinks per the assigned arm throughout the visits.
Why it matters
Potential benefit: If successful, warning labels could reduce the amount of added sugar people buy from sugary drinks, potentially lowering sugar intake and related health risks.
How similar studies have gone: Previous field experiments and survey studies have shown that prominent warning labels can reduce sugary drink purchases or intentions, so this approach has some supporting evidence.
Who can join: the full rules
Show full inclusion / exclusion criteria
Inclusion Criteria: * 18 years and older * Bought sugary drinks from a store at least once during the past week * Willing to attend 4 in-person study appointments Exclusion Criteria: * Living in the same household as someone else in the study
Where it's running
-
The University of North Carolina at Chapel Hill
Chapel Hill, North Carolina, United States Recruiting
Study contacts
- Principal investigator: Marissa Hall, PhD — University of North Carolina, Chapel Hill
- Study coordinator: Violet Noe, MPH, RDN
- Email: grocerystudy@unc.edu
- Phone: 984-229-8923
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How to take part
- Review the eligibility criteria above with your treating physician.
- Check the official listing on ClinicalTrials.gov for the latest contact details and recruitment status.
- Contact the study coordinator or principal investigator to ask for pre-screening. Pre-screening is free and never obligates you to enroll.