How a menthol cigarette ban, with or without a quit-smoking campaign, changes what people buy

Is this trial a fit for you?

A plain-English reading of the study's rules. Only the study team can confirm whether you qualify.

What this trial studies

Researchers will run a randomized experiment with about 1,185 adults who currently smoke menthol cigarettes and are at least 21 years old. Participants are randomized to one of three groups (menthol ban plus quit campaign, menthol ban alone, or control) and complete two in-person shopping visits about one week apart at an experimental UNC Mini Mart stocked with tobacco and everyday items. Between visits, participants receive text-message ads matched to their assigned group, and investigators record in-store purchases and collect computer-based survey data. The primary outcomes are changes in tobacco purchasing behavior and related self-reported measures.

Why it matters

Who can join: the full rules

Inclusion Criteria:

* Are ages 21 years and older
* Smoke cigarettes currently (i.e. currently smoke some days or every day and have smoked at least 100 cigarettes in their lifetime)
* Smoke menthol cigarettes
* Purchased menthol cigarettes in a store in the past month
* Read and speak English
* Can complete a survey on a computer without help
* Can receive images by text message
* Can attend 2 in-person appointments involving shopping tasks and computer surveys

Exclusion Criteria:

* Are pregnant
* Are breastfeeding
* Enrolled currently in another research study about quitting smoking

Where it's running

• UNC Mini Mart
  Raleigh, North Carolina, United States Recruiting

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How to take part

1. Review the eligibility criteria above with your treating physician.
2. Check the official listing on ClinicalTrials.gov for the latest contact details and recruitment status.
3. Contact the study coordinator or principal investigator to ask for pre-screening. Pre-screening is free and never obligates you to enroll.