See if exposure to anti-smoking messages encourages menthol cigarette quit attempts
Official title: The DoubleTake Study: A Randomized, Waitlist-Controlled Trial of Message Exposure Delivered Via a Discrete Choice Experiment With Eye-Tracking on Quit Attempts Among Adults Who Smoke Menthol Cigarettes
Run by Georgia State University · NCT07782879 · Data updated 2026-11-12
This study tests whether viewing anti-smoking messages in a picture-heavy choice task with eye-tracking helps adults who smoke menthol cigarettes to try to quit.
Quick facts
| Study type | Interventional |
|---|---|
| Ages | 21 Years and up |
| Sex | All |
| Enrollment | 200 (estimated) |
| Sponsor | Georgia State University Academic / other |
| Locations | 2 sites (Santa Barbara, California and 1 other locations) |
| Status | Recruiting |
| Started | September 21, 2026 |
| Main results expected | August 2027 |
| Study ends | August 2027 |
| Registry record updated | September 25, 2026 |
| Trial ID | NCT07782879 on ClinicalTrials.gov |
Is this trial a fit for you?
✓Likely a good fit
Adults age 21+ who smoke menthol cigarettes at least weekly in the past 30 days and can participate in an in-person study (English-speaking; no eye conditions affecting tracking).
✕Probably not a fit
Individuals unable to quit or who do not report a quit attempt in the follow-up period may not experience a direct benefit.
A plain-English reading of the study's rules. Only the study team can confirm whether you qualify.
What this trial studies
This randomized, waitlist-controlled study investigates whether exposure to multiple anti-smoking messages during a discrete choice experiment with eye-tracking influences quitting-related behaviors in adults who smoke menthol cigarettes. Participants are 21 or older, smoke menthol cigarettes at least weekly, and can participate in person. The primary outcome is whether a quit attempt is reported in the two weeks after randomization. The trial compares immediate exposure to messages versus a two-week delay, to understand downstream behavioral impact beyond message preferences. Approximately 200 participants are planned, enrolled at sites in Santa Barbara, CA and Atlanta, GA, with collaboration from UCSB and NCI.
Why it matters
Potential benefit: If successful, this approach could inform public health messaging strategies that more effectively prompt quit attempts among menthol cigarette users.
How similar studies have gone: Prior work shows messaging features influence preferences, but this study tests a downstream behavioral effect of exposure in a controlled setting with eye-tracking, which is relatively novel for this outcome.
Who can join: the full rules
Show full inclusion / exclusion criteria
Inclusion Criteria: * Age 21+ years * Smoked menthol cigarettes at least once a week in the past 30 days * Can speak, read, and write in English * Willing to participate in an in-person study Exclusion Criteria: * Eye conditions affecting fixation, ocular motility, or central acuity (e.g., strabismus, nystagmus, ptosis, aniridia, maculopathy, advanced cataracts, or other conditions affecting macular fixation or central visual acuity). * Multifocal or near-infrared-blocking/heavily tinted corrective lenses: bifocal, trifocal, or progressive/varifocal lenses, or coatings that impair eye-tracking. (Single-vision glasses and contact lenses are eligible.)
Where it's running
-
Georgia State University
Atlanta, Georgia, United States Recruiting -
University of California, Santa Barbara
Santa Barbara, California, United States Not yet recruiting
Study contacts
- Study coordinator: Lyudmila Popova, Ph.D
- Email: lpopova1@gsu.edu
- Phone: 404-413-9338
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How to take part
- Review the eligibility criteria above with your treating physician.
- Check the official listing on ClinicalTrials.gov for the latest contact details and recruitment status.
- Contact the study coordinator or principal investigator to ask for pre-screening. Pre-screening is free and never obligates you to enroll.