Analyzing shopping habits to improve early cancer diagnosis
Official title: Cancer Loyalty Card Study 2: a Retrospective Observational Case-Control Study
Run by Imperial College London · NCT06447064 · Data updated 2026-11-12
This study is trying to see if changes in shopping habits can help spot cancer earlier by looking at purchase data from loyalty cards of people recently diagnosed with cancer and those without it.
Quick facts
| Study type | Observational |
|---|---|
| Ages | 18 Years and up |
| Sex | All |
| Enrollment | 2900 (estimated) |
| Sponsor | Imperial College London Academic / other |
| Locations | 1 site (London) |
| Status | Recruiting |
| Started | February 4, 2026 |
| Main results expected | February 2027 |
| Study ends | April 2027 |
| Registry record updated | March 25, 2026 |
| Trial ID | NCT06447064 on ClinicalTrials.gov |
Is this trial a fit for you?
✓Likely a good fit
Ideal candidates include individuals aged 18 or older who have been recently diagnosed with specific types of cancer and have a loyalty card from participating retailers.
✕Probably not a fit
Patients who are under 18 years old or do not have a loyalty card from the participating retailers may not benefit from this study.
A plain-English reading of the study's rules. Only the study team can confirm whether you qualify.
What this trial studies
The Cancer Loyalty Card Study 2 (CLOCS-2) aims to investigate whether changes in purchasing behaviors, as recorded by loyalty cards from high street retailers, can serve as early indicators of cancer diagnosis. This observational study will recruit at least 750 recently diagnosed cancer patients and 750 control participants without cancer, collecting up to six years of prior purchase data. Participants must be 18 years or older and hold a loyalty card from participating retailers. The study will utilize secure data management practices to ensure participant confidentiality.
Why it matters
Potential benefit: If successful, this study could lead to earlier cancer diagnoses, improving treatment outcomes and survival rates.
How similar studies have gone: While the approach of using retail data for health insights is innovative, similar studies have shown promise in other areas of health monitoring.
Who can join: the full rules
Show full inclusion / exclusion criteria
Inclusion Criteria (ALL): * Individuals aged \>18 years of age * Individuals must be residing in the United Kingdom at the time of giving informed consent * Individuals must be registered with an NHS GP Practice * Individuals must meet the criteria of ONE of the groups. For example, to be eligible for Group 1 (Cases), individuals must have been diagnosed with one of the following cancer types in the last 24 months: Bladder, colorectal (bowel), endometrial, liver, oesophageal, ovarian, pancreatic, stomach (gastric), uterine, or vulval; whereas for Group 2 (Controls), individuals must not have received a cancer diagnosis of any type in the last 6 years (except where the diagnosis was of non-melanoma skin cancer). * Individuals must be a primary registered cardholder\* of one of the loyalty cards listed below, and consent to share their loyalty card data with the study team * Tesco Clubcard * Boots Advantage Card * Provision of written informed consent * Willing and able to comply with all required study activities * The primary registered card holder, i.e., the person who is named on the loyalty card account, must also enrol into the study, if someone other than the registered primary card holder from the same household, wants to take part in the study. Exclusion Criteria (ALL): * Individuals under the age of 18 years * Non-UK residents, at the time of giving informed consent * Individuals without an eligible loyalty card, or who have no one in their household who has an eligible loyalty card * Individuals who are not the primary registered cardholder in their household and where the primary registered loyalty card holder is not willing to join the study, and/or where the primary registered cardholder does not make purchases for or on behalf of the individual Exclusion Criteria (CASES): • Individuals will not be able to join as a case if: * they have been diagnosed with an eligible cancer type more than 24 months ago (except where the diagnosis was non-melanoma skin cancer). * they have received an ineligible cancer diagnosis within the last 6 years except where the diagnosis was non-melanoma skin cancer). Exclusion Criteria (Controls): • Individuals will not be able to join as a control (Group 2) if: o they have received any cancer diagnosis in the last six years (except where the diagnosis was non-melanoma skin cancer).
Where it's running
-
Imperial College Healthcare NHS Trust
London, United Kingdom Recruiting
Study contacts
- Principal investigator: Dr James Flanagan — Imperial College London
- Study coordinator: Yuscah Pondeca
- Email: yuscah.pondeca16@imperial.ac.uk
- Phone: 02075942127
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How to take part
- Review the eligibility criteria above with your treating physician.
- Check the official listing on ClinicalTrials.gov for the latest contact details and recruitment status.
- Contact the study coordinator or principal investigator to ask for pre-screening. Pre-screening is free and never obligates you to enroll.