AppalTRuST Project 2: Tobacco marketing exposure and future use among Appalachian young adults
Official title: AppalTRuST Project 2: Exposure to tobacco marketing for novel tobacco products and associations with future tobacco use in Appalachian young adults: tobacco regulatory science implications
Funded at University of Kentucky · NIH-11394490 · Data updated 2026-11-12
A study in rural Appalachian Kentucky examines how exposure to tobacco marketing for new products relates to future tobacco use among young adults.
Quick facts
| Grant type | NIH-funded research |
|---|---|
| Study type | NIH-funded research |
| Funding institution | University of Kentucky NIH-funded |
| Lab location | 1 site (Lexington, United States) |
| Project start | September 30, 2023 |
| Project end | August 31, 2028 |
| Funding year | 2026 |
| Award (this year) | $507,338 |
| NIH project number | 5U54DA058256-04 |
| Project ID | NIH-11394490 on NIH RePORTER |
Who could benefit from this research
✓Could help
Young adults in rural Appalachian Kentucky who use or have been exposed to tobacco products.
✕Less likely to help
Young adults outside Appalachia or those with no tobacco exposure may not directly benefit.
What this research studies
This project looks at how ads for new tobacco products influence whether young adults in Appalachian Kentucky start or continue using tobacco. Researchers will collect information on marketing exposure, current tobacco use, and attitudes toward tobacco to understand how federal policies might shape behavior. The study will consider the local retail environment and how policies may interact with product availability to affect use. The goal is to provide evidence that can guide FDA decisions to reduce tobacco harm in this high-need region.
Why it matters
Potential benefit: If successful, findings could inform FDA policies to reduce initiation and promote quitting among Appalachian young adults.
How similar studies have gone: Prior research links marketing exposure to tobacco use, but this project expands understanding in rural Appalachia and with novel products.
Where this research is happening
-
University of Kentucky
Lexington, United States Active
Researchers
- Principal investigator: Rose, Shyanika W — University of Kentucky
- Study coordinator: Rose, Shyanika W
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About this research
- This is an active NIH-funded research project — typically early-stage science, not a clinical trial accepting patient enrollment.
- Some NIH-funded labs run parallel clinical studies or seek volunteers for related work. To check, contact the principal investigator or institution listed above.
- For full project details, budget, and progress reports, visit the official NIH RePORTER page.