Using social media to assess HIV prevention needs in young women

Use of Sentiment Analysis and Social Media to Understand HIV Prevention Needs Among Young Women in Kenya

Observational Massachusetts General Hospital · NCT06566417

This study is trying to understand the HIV prevention needs of young women in Kisumu, Kenya, by looking at their social media messages to see how it relates to their health.

Quick facts

Study typeObservational
Enrollment400 (estimated)
Ages18 Years to 24 Years
SexFemale
SponsorMassachusetts General Hospital Academic / other
Locations1 site (Kisumu)
Trial IDNCT06566417 on ClinicalTrials.gov

What this trial studies

This study aims to evaluate HIV prevention needs among young women in Kisumu, Kenya, by analyzing social media and SMS data. Researchers will employ topic modeling and network analysis to correlate social media insights with existing HIV risk assessments. The study will also explore ethical considerations related to the use of personal data for health insights. Approximately 400 young women aged 18-24 attending clinics for health services will participate by providing six months of their social media messages. The goal is to enhance understanding of HIV prevention needs through innovative data science methods.

Who should consider this trial

Good fit: Ideal candidates are young women aged 18-24 who are attending clinics for health services and are active users of social media.

Not a fit: Patients who do not own a smartphone or cannot provide informed consent may not benefit from this study.

Why it matters

Potential benefit: If successful, this approach could lead to more effective and tailored HIV prevention strategies for young women.

How similar studies have performed: While the use of social media data for health insights is emerging, this specific approach combining ethical analysis and sentiment analysis in HIV prevention is relatively novel.

Eligibility criteria

Show full inclusion / exclusion criteria
Inclusion Criteria:

* Identifying as a young woman (age 18-24 years)
* Attending clinic for any health services, including PrEP and HIV testing
* Smart phone ownership
* Ability to understand Kiswahili, DhoLuo, and/or English
* Use of SMS, WhatsApp, and/or other types of social media

Exclusion Criteria:

• Inability to provide informed consent (e.g., intoxication, developmental delay)

Where this trial is running

Kisumu

Study contacts

How to participate

  1. Review the eligibility criteria above with your treating physician.
  2. Visit the official trial page on ClinicalTrials.gov for the most current contact information and recruitment status.
  3. Contact the listed study coordinator or principal investigator to request pre-screening. Pre-screening is free and never obligates you to enroll.
Conditions HIV PreventionHIV Preexposure ProphylaxisHIV preventionHIV Pre-exposure prophylaxisSentiment analysis
Last reviewed 2026-06-13 by the Find a Trial editorial team. Information on this page is for educational purposes and is not medical advice. Always consult qualified healthcare professionals about clinical trial participation.