Environmentally labeled menus on fast food and overall diet quality
Official title: Longitudinal Trial Evaluating the Influence of Environmental Harm Menu Labels on Overall Dietary Quality
Run by Johns Hopkins Bloomberg School of Public Health · NCT07910617 · Data updated 2026-11-12
This study tests whether repeatedly showing environmental harm labels on fast-food menus for seven weeks changes participants’ overall diet quality.
Quick facts
| Study type | Interventional |
|---|---|
| Ages | 18 Years to 64 Years |
| Sex | All |
| Enrollment | 450 (estimated) |
| Sponsor | Johns Hopkins Bloomberg School of Public Health Academic / other |
| Locations | 1 site (Baltimore, Maryland) |
| Status | Recruiting |
| Started | November 2, 2026 |
| Main results expected | April 1, 2029 |
| Study ends | April 1, 2029 |
| Registry record updated | November 5, 2026 |
| Trial ID | NCT07910617 on ClinicalTrials.gov |
Is this trial a fit for you?
✓Likely a good fit
Adults 18–64 who regularly eat fast food (at least twice per month) and live in the greater Baltimore/Washington, DC area.
✕Probably not a fit
Participants who rarely eat fast food or do not respond to labeling may see little or no change in dietary quality.
A plain-English reading of the study's rules. Only the study team can confirm whether you qualify.
What this trial studies
In a real-world setting, 450 adults in the Baltimore/Washington, DC area will be randomized to view either a control QR code label or traffic-light environmental harm labels on two alternating fast-food menus. Participants will order one lunch per week for seven weeks through a study ordering site, with meals delivered the next day. Diet quality will be measured at baseline and endline using 24-hour recalls collected before and after the intervention. The study uses computer-generated randomization and online ordering to simulate a typical fast-food experience while testing label impact on choices.
Why it matters
Potential benefit: If successful, labels could help guide healthier, more sustainable fast-food choices for customers.
How similar studies have gone: Prior eco-label research in hypothetical settings suggests labeling can influence choices; this trial tests whether real-world ordering produces similar effects.
Who can join: the full rules
Show full inclusion / exclusion criteria
Inclusion Criteria: * Aged 18 to 64 years * Consumes fast food two or more times per month * Willing to eat meat * Lives or works within the greater Washington, D.C./Baltimore metropolitan area, defined as the counties and county equivalents within the Baltimore-Columbia-Towson, MD and Washington-Arlington-Alexandria, DC-VA-MD-WV Core Based Statistical Areas (excluding Jefferson County, West Virginia) * Has access to the internet during the daytime * Has access to an internet-capable device (smartphone, tablet, or computer) * Able to send and receive phone calls and text messages at a unique primary phone number (number if not affiliated with a separate prospective or enrolled participant record) * Available to receive a weekly lunch delivery one day per week (Tuesday-Friday, 11:00 am - 3:00 pm) for seven weeks at a consistent address within the sample frame (this includes screening for potentially disruptive travel plans during ordering period) * Within the delivery zone for both restaurants in the study * Willing to complete training on lunch ordering procedures * Willing and able to complete dietary recalls and surveys Exclusion Criteria: * Under 18 years of age * Over 64 years of age * Consumes fast food fewer than two times per month * Pescatarian, vegetarian, or vegan (due to menu content) * Lives and works outside of the greater Washington, D.C./Baltimore metropolitan area * Lacks access to the internet during the daytime * Lacks access to an internet-capable device * Unable to send and receive phone calls and text messages at a unique primary phone number (phone number is affiliated with a separate prospective or enrolled participant record) * Lives or works outside the delivery zone for either or both study restaurants * Unavailable to receive seven weeks of consecutive lunch deliveries on a selected day Tuesday through Friday between 11:00 am and 3:00 pm at a consistent address within the sample frame * Unwilling to complete training on lunch ordering procedures * Unwilling or unable to complete dietary recalls and surveys * Fails verification via Cloudfare Turnstile check when accessing REDCap Interest Survey * Answers the hidden bot-detection question embedded in the Interest Survey
Where it's running
-
Johns Hopkins Bloomberg School of Public Health
Baltimore, Maryland, United States Recruiting
Study contacts
- Principal investigator: Julia Wolfson, PhD, MPP — Johns Hopkins Bloomberg School of Public Health
- Study coordinator: Nina Carr, MPH, MBA
- Email: ncarr6@jhu.edu
- Phone: 240-405-2823
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How to take part
- Review the eligibility criteria above with your treating physician.
- Check the official listing on ClinicalTrials.gov for the latest contact details and recruitment status.
- Contact the study coordinator or principal investigator to ask for pre-screening. Pre-screening is free and never obligates you to enroll.