How social media ads affect teens' food choices.
Official title: Examining Influence of Social Media Ads on Black and White Adolescents' Food Choices: Master ClinicalTrials.Gov Protocol for Aim 1 (NCT05380505), Aim 2 (NCT06969638) and Aim 3 (NCT06969651).
Run by NYU Langone Health · NCT07249398 · Data updated 2026-11-12
This project will test whether racially matched Facebook food ads and visible 'likes' change food purchases and calorie intake among Black and White teens aged 13–17.
Quick facts
| Study type | Interventional |
|---|---|
| Ages | 13 Years to 17 Years |
| Sex | All |
| Enrollment | 3650 (estimated) |
| Sponsor | NYU Langone Health Academic / other |
| Locations | 1 site (New York, New York) |
| Status | Recruiting |
| Started | March 16, 2022 |
| Main results expected | June 2027 |
| Study ends | June 2027 |
| Registry record updated | October 2, 2026 |
| Trial ID | NCT07249398 on ClinicalTrials.gov |
Is this trial a fit for you?
✓Likely a good fit
Ideal candidates are 13–17-year-olds who identify only as non-Latino White or only as Black/African American, log into Facebook at least once daily, and read and speak English.
✕Probably not a fit
Teens outside the 13–17 age range, those of other racial or ethnic backgrounds, infrequent or non-Facebook users, and non-English speakers are unlikely to benefit from this work.
A plain-English reading of the study's rules. Only the study team can confirm whether you qualify.
What this trial studies
This master protocol combines three randomized trials to test how racially congruent versus incongruent Facebook food ads and the presence of 'likes' influence adolescents' choices and calorie intake. Aims 1 and 2 are short (about 15-minute) online randomized tasks where Black and White adolescents rate ads and complete a virtual vending-machine food-purchasing task. Aim 3 is an in-person, hour-long lab RCT where participants view ads while investigators monitor eye movements during a food intake session. Interventions include racially congruent ads, racially incongruent ads, and manipulations of 'likes' and food imagery.
Why it matters
Potential benefit: If successful, the results could inform healthier marketing practices and policies to reduce unhealthy purchases and excess calorie intake among adolescents.
How similar studies have gone: Prior observational and experimental work indicates social media food advertising can influence youth choices, but randomized trials specifically testing racial congruence and 'likes' are limited.
Who can join: the full rules
Show full inclusion / exclusion criteria
Inclusion Criteria: 1. be 13-17 years of age; 2. identify as only non-Latino White or only Black/African American; 3. report that they log into Facebook at least once daily; and 4. read and speak English. Exclusion Criteria: * Any criteria not met as listed above will bar an adolescent from participating in the study.
Where it's running
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NYU Langone Health
New York, New York, United States Recruiting
Study contacts
- Principal investigator: Marie A. Bragg, PhD — NYU Langone Health
- Study coordinator: Research Coordinator
- Email: Zora.Hall@nyulangone.org
- Phone: (310) 908-4975
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How to take part
- Review the eligibility criteria above with your treating physician.
- Check the official listing on ClinicalTrials.gov for the latest contact details and recruitment status.
- Contact the study coordinator or principal investigator to ask for pre-screening. Pre-screening is free and never obligates you to enroll.