Clinical trial Recruiting at 1 site Interventional Ages 13 to 17

How social media ads affect teens' food choices.

Official title: Examining Influence of Social Media Ads on Black and White Adolescents' Food Choices: Master ClinicalTrials.Gov Protocol for Aim 1 (NCT05380505), Aim 2 (NCT06969638) and Aim 3 (NCT06969651).

Run by NYU Langone Health · NCT07249398 · Data updated 2026-11-12

This project will test whether racially matched Facebook food ads and visible 'likes' change food purchases and calorie intake among Black and White teens aged 13–17.

Quick facts

Study typeInterventional
Ages13 Years to 17 Years
SexAll
Enrollment3650 (estimated)
SponsorNYU Langone Health
Academic / other
Locations1 site (New York, New York)
StatusRecruiting
StartedMarch 16, 2022
Main results expectedJune 2027
Study endsJune 2027
Registry record updatedOctober 2, 2026
Trial IDNCT07249398 on ClinicalTrials.gov

Is this trial a fit for you?

Likely a good fit

Ideal candidates are 13–17-year-olds who identify only as non-Latino White or only as Black/African American, log into Facebook at least once daily, and read and speak English.

Probably not a fit

Teens outside the 13–17 age range, those of other racial or ethnic backgrounds, infrequent or non-Facebook users, and non-English speakers are unlikely to benefit from this work.

A plain-English reading of the study's rules. Only the study team can confirm whether you qualify.

What this trial studies

This master protocol combines three randomized trials to test how racially congruent versus incongruent Facebook food ads and the presence of 'likes' influence adolescents' choices and calorie intake. Aims 1 and 2 are short (about 15-minute) online randomized tasks where Black and White adolescents rate ads and complete a virtual vending-machine food-purchasing task. Aim 3 is an in-person, hour-long lab RCT where participants view ads while investigators monitor eye movements during a food intake session. Interventions include racially congruent ads, racially incongruent ads, and manipulations of 'likes' and food imagery.

Why it matters

Potential benefit: If successful, the results could inform healthier marketing practices and policies to reduce unhealthy purchases and excess calorie intake among adolescents.

How similar studies have gone: Prior observational and experimental work indicates social media food advertising can influence youth choices, but randomized trials specifically testing racial congruence and 'likes' are limited.

Who can join: the full rules

Show full inclusion / exclusion criteria
Inclusion Criteria:

1. be 13-17 years of age;
2. identify as only non-Latino White or only Black/African American;
3. report that they log into Facebook at least once daily; and
4. read and speak English.

Exclusion Criteria:

* Any criteria not met as listed above will bar an adolescent from participating in the study.

Where it's running

  • NYU Langone Health
    New York, New York, United States
    Recruiting

Study contacts

Similar studies

Other studies for the same condition or treatment. Recruiting studies are listed first.

How to take part

  1. Review the eligibility criteria above with your treating physician.
  2. Check the official listing on ClinicalTrials.gov for the latest contact details and recruitment status.
  3. Contact the study coordinator or principal investigator to ask for pre-screening. Pre-screening is free and never obligates you to enroll.
Last reviewed 2026-11-14 by the Find a Trial editorial team. Information on this page is for educational purposes and is not medical advice. Always consult qualified healthcare professionals about clinical trial participation.