Appetite and Thinking Response to a Breakfast Cereal

Is this trial a fit for you?

A plain-English reading of the study's rules. Only the study team can confirm whether you qualify.

What this trial studies

Healthy adults aged 18-70 who are regular breakfast cereal consumers will consume a ready-to-eat cereal and complete online appetite and cognition measures. The study uses remote, self-administered assessments and requires access to a tablet or laptop. Participants will maintain their usual diet and activity levels, and avoid strenuous exercise and alcohol before test days. Primary focus is on short-term changes in appetite and cognitive performance after cereal consumption. The study is conducted with General Mills as the lead sponsor and is location-flexible, with remote participation facilitated from Minneapolis, MN.

Why it matters

Who can join: the full rules

Inclusion Criteria:

* Healthy adults 18-70 years
* Habitual breakfast cereal consumers (at least several times per month)
* Body mass index 18.5-29.9 kg/m2 (based on self-reported weight and height)
* Understand and willing to follow the study procedures, including having access to a tablet or laptop to use the online platforms for appetite and cognition measurement
* Willing to maintain habitual diet, physical activity pattern, and body weight throughout the trial
* Willing to abstain from strenuous exercise, consuming alcoholic drinks 24 hours before the test day
* Willing to provide informed consent to participate in the study

Exclusion Criteria:

* Age or body mass index outside of the inclusion criteria
* Pregnant or lactating women, or women who are planning to become pregnant during the study
* Known food allergies, sensitivities, or intolerance to any food or food ingredients
* Participating in another clinical trial for food, investigational drug, nutritional supplement, or lifestyle modification
* Taking medications that affect appetite, metabolism or blood pressure
* Presence of acute diseases or infection
* Presence or history of chronic diseases
* Diagnosed with an eating disorder
* Restraint eaters as determined by a score \>4 from the Dutch Eating Behavior Questionnaire1
* Lost or gained 5 or more pounds in the past 3-months
* On a weight loss diet or undergoing intermittent fasting
* COVID-19 infection within the past 3 months
* Subjects who do not eat cereal products
* Subjects who do not understand or are not willing to follow the study procedures

Where it's running

• Remote
  Minneapolis, Minnesota, United States Recruiting

Study contacts

• Study coordinator: Taylor Banh, PhD
• Email: taylor.banh@genmills.com
• Phone: 763-764-7600

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How to take part

1. Review the eligibility criteria above with your treating physician.
2. Check the official listing on ClinicalTrials.gov for the latest contact details and recruitment status.
3. Contact the study coordinator or principal investigator to ask for pre-screening. Pre-screening is free and never obligates you to enroll.