Added-sugar warning labels and weight bias

Impacts of Prolonged Exposure to Added Sugar Warning Labels on Explicit Weight Bias: a Randomized Controlled Trial

Not applicable Interventional University of North Carolina, Chapel Hill · NCT07346001

This test sees if added-sugar warning labels on sugary drinks change weight bias and beliefs about who is responsible for body weight among adults who regularly buy sugary drinks.

Quick facts

PhaseNot applicable
Study typeInterventional
Enrollment543 (estimated)
Ages18 Years and up
SexAll
SponsorUniversity of North Carolina, Chapel Hill Academic / other
Locations1 site (Chapel Hill, North Carolina)
Trial IDNCT07346001 on ClinicalTrials.gov

What this trial studies

Researchers will randomize about 543 adults (18+) who bought a sugary drink in the past week to see either neutral control labels or added-sugar warning labels on sugar-sweetened beverages in an experimental store. Participants will complete four in-person visits about one week apart, during which they will shop for beverages in the store and complete computer surveys. Explicit weight bias and attributions of responsibility for body weight are measured at the first and last visits. The design compares changes over time between the label and control groups to determine whether warning labels affect bias and attributional judgments.

Who should consider this trial

Good fit: Adults 18 and older who have purchased a sugar-sweetened beverage at least once in the past week and who can attend four weekly in-person visits in Chapel Hill, NC are ideal candidates.

Not a fit: People who do not buy sugary drinks, are under 18, cannot travel to the study site, or whose attitudes are not influenced by label messaging are unlikely to benefit.

Why it matters

Potential benefit: If successful, the approach could reduce stigma by lowering explicit weight bias and changing how people attribute responsibility for body weight.

How similar studies have performed: Prior research shows warning labels can change purchasing and health perceptions, but using them specifically to reduce explicit weight bias and change attributional judgments is largely untested.

Eligibility criteria

Show full inclusion / exclusion criteria
Inclusion Criteria:

* 18 years and older
* Bought sugary drinks from a store at least once during the past week
* Willing to attend 4 in-person study appointments

Exclusion Criteria:

• Living in the same household as someone else in the study

Where this trial is running

Chapel Hill, North Carolina

Study contacts

How to participate

  1. Review the eligibility criteria above with your treating physician.
  2. Visit the official trial page on ClinicalTrials.gov for the most current contact information and recruitment status.
  3. Contact the listed study coordinator or principal investigator to request pre-screening. Pre-screening is free and never obligates you to enroll.
Conditions NutritionDiet Interventions
Last reviewed 2026-06-09 by the Find a Trial editorial team. Information on this page is for educational purposes and is not medical advice. Always consult qualified healthcare professionals about clinical trial participation.