Optimizing Social Media Messages to Help Young Women Understand Breast Cancer Risk from Alcohol
Official title: Optimizing Social Media Messages Targeting Young Adult Women About the Risks of Breast Cancer from Alcohol Consumption
Funded at Ohio State University · NIH-11337732 · Data updated 2026-11-12
A study will test how to craft social media messages that make young adult women aware of how alcohol can raise breast cancer risk and encourage healthier choices.
Quick facts
| Grant type | R01 grant |
|---|---|
| Study type | NIH-funded research |
| Funding institution | Ohio State University NIH-funded |
| Lab location | 1 site (Columbus, UNITED STATES) |
| Project start | July 14, 2026 |
| Project end | May 31, 2031 |
| Funding year | 2026 |
| Award (this year) | $652,650 |
| NIH project number | 1R01CA311193-01 |
| Project ID | NIH-11337732 on NIH RePORTER |
Who could benefit from this research
✓Could help
Ideal candidates are adult women aged 18-25 who use social media and may engage in alcohol consumption.
✕Less likely to help
Individuals outside the target age range or those not using social media for health information may see limited benefit.
What this research studies
Young adult women are a key group for reducing breast cancer risk related to alcohol. This project uses a mix of self-reported responses and physiological measures to determine which social media message features most effectively communicate risk and motivate behavior change. The researchers have already collaborated with young women to create candidate messages and will test these messages for impact and potential need for targeted content. The goal is to develop messages that can be widely shared on social platforms to lower alcohol use and breast cancer risk in this population.
Why it matters
Potential benefit: If successful, these messages could help young women make informed choices about drinking and reduce their future breast cancer risk.
How similar studies have gone: Prior work in this area shows that carefully designed messages can influence health behaviors, suggesting potential for real impact here.
Where this research is happening
-
Ohio State University
Columbus, United States Active
Researchers
- Principal investigator: Mays, Darren M — Ohio State University
- Study coordinator: Mays, Darren M
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About this research
- This is an active NIH-funded research project — typically early-stage science, not a clinical trial accepting patient enrollment.
- Some NIH-funded labs run parallel clinical studies or seek volunteers for related work. To check, contact the principal investigator or institution listed above.
- For full project details, budget, and progress reports, visit the official NIH RePORTER page.