Which vaccine messages grab attention in rural New England

Is this trial a fit for you?

A plain-English reading of the study's rules. Only the study team can confirm whether you qualify.

What this trial studies

Adults in rural New England will be randomly assigned to one of 14 conditions combining two sources (expert vs influencer) with seven message themes from the 7C Vaccine Framework and will view sample social-media content. While participants view messages on a computer or laptop, remote eye-tracking software will record visual attention and participants will complete questionnaires about their attitudes and beliefs. The study combines eye-tracking metrics and self-reported perceptions to identify which message-source pairs attract attention and change responses. Findings are intended to guide more effective vaccine promotion tailored to rural communities.

Why it matters

Who can join: the full rules

Inclusion Criteria:

* Age 18+
* Living in New England state (CT, MA, ME, NH, VT RI) in a zip code as defined by each individual state's definition of rural
* Able to read and write in English
* Access to an internet connected computer or laptop with a web-camera

Exclusion Criteria:

* N/A

Where it's running

• University of Massachusetts Chan Medical School
  Worcester, Massachusetts, United States Recruiting

Study contacts

• Principal investigator: Grace W Ryan, PhD, MPH — University of Massachusetts, Worcester
• Study coordinator: Grace W Ryan, PhD, MPH
• Email: grace.ryan1@umassmed.edu
• Phone: 508-859-0179

Similar studies

Other studies for the same condition or treatment. Recruiting studies are listed first.

• RSV vaccine safety and immune response in lung transplant patients vs. healthy adults

  This study tests how well the RSV vaccine works and how safe it is in people who have had a lung transplant compared with healthy adults.

  Recruiting Phase 4 Seoul National University Hospital · Seoul, Jongno-Gu · NCT07895394

• Sleep and Teens’ Immune Response to a Meningococcal Vaccine

  This study checks if 11- to 12-year-olds’ sleep habits affect how well their vaccine for meningococcal disease works.

  Recruiting Children's Hospital Medical Center, Cincinnati · Cincinnati, Ohio · NCT07636525

• OptiMAx: testing SQ-LNS to boost vaccination in rural Chad and Niger

  This study tests whether giving small-batch SQ-LNS to young children helps increase routine immunizations in rural Chad and Niger.

  Recruiting at 2 sites Alliance for International Medical Action · Ngouri, Lac Region and 1 other locations · NCT07592260

• Using fingerprint-linked digital records and reminders to help children finish their malaria and routine vaccines

  This project will test whether a biometric-linked digital vaccination system plus voice-message reminders can help children in Ghana complete their malaria and routine vaccines.

  Recruiting University of Michigan · Oti Region · NCT07261280

• Neutralizing power of blood and nasal antibodies

  This project will test how strong blood and nasal antibodies remain over time in adults getting COVID-19 or monkeypox vaccines or antibody treatments.

  Recruiting Centre Hospitalier Régional d'Orléans · Orléans · NCT07085611

• VITAL: Try time-restricted eating to improve vaccine responses in older adults

  This will test whether four weeks of time-restricted eating (an 8-hour daily eating window) helps people aged 60–85 mount stronger immune responses to seasonal influenza and COVID-19 vaccines.

  Recruiting Charite University, Berlin, Germany · Berlin · NCT07000708

How to take part

1. Review the eligibility criteria above with your treating physician.
2. Check the official listing on ClinicalTrials.gov for the latest contact details and recruitment status.
3. Contact the study coordinator or principal investigator to ask for pre-screening. Pre-screening is free and never obligates you to enroll.