Influencer-delivered body image video to improve body confidence in adult women
Official title: Evaluating the Feasibility, Acceptability, and Efficacy of an Influencer-Delivered Body Image Video Among Women
Run by University of the West of England · NCT07850037 · Data updated 2026-11-12
A popular adult female influencer will share a 60-second video to see if it helps adult women feel more confident about their bodies compared with an active control video.
Quick facts
| Study type | Interventional |
|---|---|
| Ages | 18 Years and up |
| Sex | Women only |
| Enrollment | 1600 (estimated) |
| Sponsor | University of the West of England Academic / other |
| Locations | 1 site (Bristol) |
| Status | Recruiting |
| Started | October 19, 2026 |
| Main results expected | October 30, 2026 |
| Study ends | October 30, 2026 |
| Registry record updated | October 22, 2026 |
| Trial ID | NCT07850037 on ClinicalTrials.gov |
Is this trial a fit for you?
✓Likely a good fit
Ideal candidates are women aged 18 or older who follow the delivering influencer (unless recruitment via Prolific is used).
✕Probably not a fit
Individuals who do not identify as women, are under 18, are not fluent in English, or do not follow the influencer may less likely benefit.
A plain-English reading of the study's rules. Only the study team can confirm whether you qualify.
What this trial studies
This project tests whether a brief, influencer-delivered video can improve body confidence among adult women. It uses a two-arm online randomized controlled trial with 1,000 to 1,600 participants to compare the influencer video to an active control video. The study also examines whether recruiting participants through influencers is feasible, and surveys Canadian influencers about delivering evidence-based body image content. The intervention and control videos were created under a brief co-developed with CAR and Dove, with training provided to the influencer by Dove. The study will measure acceptability and efficacy, plus gather qualitative and logistical data on influencer involvement and content delivery.
Why it matters
Potential benefit: If successful, the intervention could provide a scalable way to improve body confidence among adult women through trusted social media voices.
How similar studies have gone: Previous public health campaigns have leveraged influencers successfully; this is a novel application for body image content outside typical awareness campaigns.
Who can join: the full rules
Show full inclusion / exclusion criteria
Inclusion Criteria: * identifies as a woman 18 years or older * follows the female influencer delivering the video; however, this inclusion criteria will NOT apply if the contingency recruitment plan via Prolific is executed Exclusion Criteria: * self-reported not being fluent in English (reading and writing)
Where it's running
-
University of the West of England
Bristol, United Kingdom Recruiting
Study contacts
- Principal investigator: Sharon Haywood, DPhil — University of the West of England
- Study coordinator: Sharon Haywood, DPhil
- Email: sharon.haywood@uwe.ac.uk
- Phone: +441173286224
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How to take part
- Review the eligibility criteria above with your treating physician.
- Check the official listing on ClinicalTrials.gov for the latest contact details and recruitment status.
- Contact the study coordinator or principal investigator to ask for pre-screening. Pre-screening is free and never obligates you to enroll.