Using popular local clinics, food outlets, and beauty shops to teach about antibiotic use and resistance
Official title: Different Strokes for Different Folks - Leveraging on Social Networks for Public Health Education on Antibiotic Use and Antimicrobial Resistance
Run by Tan Tock Seng Hospital · NCT06998576 · Data updated 2026-11-12
This project will test whether short animated videos shown at clinics versus popular food and beauty shops help adults learn about proper antibiotic use and reduce risky antibiotic behaviors.
Quick facts
| Study type | Interventional |
|---|---|
| Ages | 21 Years and up |
| Sex | All |
| Enrollment | 3300 (estimated) |
| Sponsor | Tan Tock Seng Hospital Academic / other |
| Locations | 1 site (Singapore, Singapore) |
| Status | Recruiting |
| Started | July 21, 2025 |
| Main results expected | December 2026 |
| Study ends | June 2027 |
| Registry record updated | July 29, 2025 |
| Trial ID | NCT06998576 on ClinicalTrials.gov |
Is this trial a fit for you?
✓Likely a good fit
Adults aged 21 years and older who are patrons of one of the 30 participating clinics, food, or beauty establishments in the study neighborhoods are ideal candidates.
✕Probably not a fit
People under 21, those who do not visit the participating venues, or patrons already enrolled at one of the participating establishments are unlikely to receive direct benefit from this project.
A plain-English reading of the study's rules. Only the study team can confirm whether you qualify.
What this trial studies
This is a quasi-experimental community-based intervention in two neighborhoods of Singapore that compares health education delivered through clinics with education delivered through popular food and beauty establishments. About 3,300 adult patrons of 30 participating venues (10 clinics, 10 food, 10 beauty establishments) will be recruited by scanning QR codes on-site and providing implied consent when they complete the baseline survey. Participants will view a short animated educational video with key messages about appropriate antibiotic use and antimicrobial resistance, and outcomes will compare knowledge and antibiotic-related behaviors between venue types. The design leverages social network analysis–identified high-centrality non-healthcare venues to test whether these community touchpoints can serve as effective channels for AMR education compared with traditional clinical settings.
Why it matters
Potential benefit: If successful, this approach could broaden trusted local channels for antibiotic education and improve appropriate antibiotic use in the community.
How similar studies have gone: Previous national AMR awareness campaigns have shown mixed results, and the use of non-healthcare social influencers like food and beauty establishments is relatively novel with limited prior evidence of effectiveness.
Who can join: the full rules
Show full inclusion / exclusion criteria
Inclusion Criteria: * Adults aged 21 years and above * Patrons of the 30 participating healthcare clinics, food and beauty establishments Exclusion Criteria: * Patrons who are already enrolled in the study at one of the 30 participating establishments
Where it's running
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Tan Tock Seng Hospital
Singapore, Singapore, Singapore Recruiting
Study contacts
- Study coordinator: Angela Chow, MBBS, MMed(PH), PhD
- Email: Angela_Chow@ttsh.com.sg
- Phone: +65-62566011
How to take part
- Review the eligibility criteria above with your treating physician.
- Check the official listing on ClinicalTrials.gov for the latest contact details and recruitment status.
- Contact the study coordinator or principal investigator to ask for pre-screening. Pre-screening is free and never obligates you to enroll.