Personalized breastfeeding support for new mothers in Hong Kong

Ecological Momentary Breastfeeding Intervention to Improve Breastfeeding Outcomes: a Randomized Controlled Trial

Not applicable Interventional The University of Hong Kong · NCT06058871

This study is testing a new way to give personalized breastfeeding support to new mothers in Hong Kong who are stuck at home to see if it helps them breastfeed better.

Quick facts

PhaseNot applicable
Study typeInterventional
Enrollment518 (estimated)
Ages18 Years and up
SexFemale
SponsorThe University of Hong Kong Academic / other
Locations2 sites (Hong Kong and 1 other locations)
Trial IDNCT06058871 on ClinicalTrials.gov

What this trial studies

This intervention aims to provide real-time, personalized support to new mothers in Hong Kong during their postpartum period, particularly focusing on those who are housebound due to cultural practices. The study utilizes an ecological momentary intervention (EMI) approach, delivering regular messages and nurse-led chat support to address common breastfeeding challenges. By assessing the effectiveness of this approach, the study seeks to improve exclusive breastfeeding outcomes and inform clinical practices for breastfeeding mothers. The intervention is designed to overcome barriers to accessing traditional support during a critical time for maternal and infant health.

Who should consider this trial

Good fit: Ideal candidates for this study are primiparous mothers in Hong Kong who have had a singleton full-term pregnancy and are Cantonese speakers.

Not a fit: Patients who may not benefit from this study include those with serious medical complications, premature infants, or those whose infants require intensive care.

Why it matters

Potential benefit: If successful, this intervention could significantly improve exclusive breastfeeding rates among new mothers, enhancing both maternal and infant health.

How similar studies have performed: Other studies utilizing similar real-time support interventions have shown promise in improving breastfeeding outcomes, indicating a potential for success in this approach.

Eligibility criteria

Show full inclusion / exclusion criteria
Inclusion Criteria:

* be primiparous mothers
* have had a singleton pregnancy and live birth
* have birthed a full-term infant (37-42 weeks gestation)
* speak Cantonese
* be a Hong Kong resident
* have no serious medical or obstetrical complications and have not had their infant admitted to the neonatal intensive care unit (NICU)

Exclusion Criteria:

* is \< 37 weeks gestation
* has an Apgar score \< 8 at five minutes
* has a birthweight \< 2500 grams
* is born with any severe medical conditions or congenital malformations
* is placed in the special care nursery for more than 48 hours after delivery
* is placed in the intensive care nursery after delivery

Where this trial is running

Hong Kong and 1 other locations

Study contacts

How to participate

  1. Review the eligibility criteria above with your treating physician.
  2. Visit the official trial page on ClinicalTrials.gov for the most current contact information and recruitment status.
  3. Contact the listed study coordinator or principal investigator to request pre-screening. Pre-screening is free and never obligates you to enroll.
Conditions Breastfeeding
Last reviewed 2026-06-13 by the Find a Trial editorial team. Information on this page is for educational purposes and is not medical advice. Always consult qualified healthcare professionals about clinical trial participation.