Optimizing Online Grocery Buying for Low-Income Families
Official title: OPT-FRESH: Optimizing Online Purchasing of Fruits, Vegetables, and Legumes for Low-Income Families
Run by New York University · NCT07071753 · Data updated 2026-11-12
This project tests a set of supports to help eligible families use online SNAP purchases to buy more fruits, vegetables, and legumes.
Quick facts
| Study type | Interventional |
|---|---|
| Ages | 2 Years and up |
| Sex | All |
| Enrollment | 360 (estimated) |
| Sponsor | New York University Academic / other |
| Locations | 1 site (New York, New York) |
| Status | Recruiting |
| Started | July 1, 2026 |
| Main results expected | March 30, 2028 |
| Study ends | December 30, 2029 |
| Registry record updated | September 11, 2026 |
| Trial ID | NCT07071753 on ClinicalTrials.gov |
Is this trial a fit for you?
✓Likely a good fit
Adults over 21 with a young child under 10, who are the primary household shoppers and can order online (English or Spanish speakers) and meet SNAP-income criteria.
✕Probably not a fit
Participants who do not respond to these supports or who face barriers beyond online access may see little or no change in online healthy food purchasing.
A plain-English reading of the study's rules. Only the study team can confirm whether you qualify.
What this trial studies
The trial uses the multiphase optimization strategy (MOST) to test three components—text messages to build trust, a weekly financial incentive for FVL purchases, and tailored, instantly shoppable FVL recipes—delivered over 12 weeks with delivery fees waived to promote equitable access. Participants are 360 low-income NYC families with young children who order groceries online and participate in SNAP or qualify by income. Outcomes will be measured at 12 weeks and again 9 months after the intervention ends to see if effects persist. An accompanying digital literacy tutorial and periodic fee waivers support enrollment and engagement for diverse participants.
Why it matters
Potential benefit: If successful, families may more reliably buy healthier foods online using SNAP, potentially improving diet quality and reducing cardiovascular risk.
How similar studies have gone: Prior work suggests financial incentives and tailored messaging can influence online healthy food purchasing, but this study applies a MOST framework to optimize a multi-component approach.
Who can join: the full rules
Show full inclusion / exclusion criteria
Inclusion Criteria: * Adult (\> 21 years old) * Live in a household with a young child(ren) under the age of 10 years and above age 2. * Primary shopper for the household * Have access to a smartphone or computer to place online orders * Participation in the Supplemental Nutrition Assistance Program in the past year or income eligible (annual household income =\< 130% of the federal poverty line) * Agree to share itemized grocery receipts during the study (12 months) * Willing to order groceries online * English or Spanish speaker * Informed consent
Where it's running
-
La Peninsula Community Org, Inc.
New York, New York, United States Recruiting
Study contacts
- Principal investigator: Angela Trude, PhD — New York University
- Study coordinator: Angela Trude, PhD
- Email: at5285@nyu.edu
- Phone: 212-988-5456
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How to take part
- Review the eligibility criteria above with your treating physician.
- Check the official listing on ClinicalTrials.gov for the latest contact details and recruitment status.
- Contact the study coordinator or principal investigator to ask for pre-screening. Pre-screening is free and never obligates you to enroll.