How modified-risk claims change the sensory experience of smokeless tobacco

Influence of Authorized Smokeless Tobacco Product Modified Risk Claims II: Laboratory Assessment of Sensory and Subjective Effects

Not applicable Interventional Roswell Park Cancer Institute · NCT07107139

This test sees whether modified-risk messages on smokeless tobacco products change sensory experiences and future use intentions for adult daily cigarette smokers.

Quick facts

PhaseNot applicable
Study typeInterventional
Enrollment50 (estimated)
Ages21 Years and up
SexAll
SponsorRoswell Park Cancer Institute Academic / other
Locations1 site (Buffalo, New York)
Trial IDNCT07107139 on ClinicalTrials.gov

What this trial studies

The study enrolls adult daily cigarette smokers who are open to trying a non-combusted oral tobacco product and exposes them in the laboratory to modified-risk messages tied to either Copenhagen or Snus products. Participants provide breath carbon monoxide verification of short-term abstinence and, if applicable, a urine pregnancy test before sessions. Researchers then record sensory and other subjective responses along with participants' intentions to use the products in the future. Results will compare responses across product/message conditions to see if and how claims alter perception or willingness to try these products.

Who should consider this trial

Good fit: Adults aged 21 or older who smoke cigarettes daily (at least 5 per day for one year), live in the specified Western New York counties, are willing to try an oral non-combusted tobacco product, and completed the required preliminary auction are ideal candidates.

Not a fit: People under 21, non-smokers, pregnant individuals, those unwilling to try oral tobacco, or those living outside the specified counties are unlikely to benefit from participation.

Why it matters

Potential benefit: If successful, results could help regulators and health communicators craft clearer product messages that influence smokers' choices and potentially reduce harm.

How similar studies have performed: Prior lab and survey work shows modified-risk claims can change perceptions and intentions in some cases, but effects are mixed and depend on message wording and product type.

Eligibility criteria

Show full inclusion / exclusion criteria
Inclusion Criteria:

* Age ≥ 21 years of age
* Residing in 8 counties of Western NY (Erie, Niagara, Cattaraugus, Chautauqua, Allegheny, Livingston, Genesee, Orleans, Wyoming)
* Smoke cigarettes every day, at least 5 cigarettes per day, for at least 1 year
* Open to trying a non-combusted oral tobacco product
* Have the ability to read, write, and communicate in English
* Have successfully completed our preliminary Auction study I-4008824 with a bid for Copenhagen and/or General Snus \> $0
* Willing to abstain smoking 8-10 hours prior to each laboratory session and complete breath CO test for verification (\<8ppm)
* Female participants must be amenable to taking a pregnancy test (urine) prior to beginning study procedures.
* Participant must understand the investigational nature of this study and sign an Independent Ethics Committee/Institutional Review Board approved written informed consent form prior to receiving any study related procedure.

Exclusion Criteria:

* Age ≥ 21 years of age
* Residing in 8 counties of Western NY (Erie, Niagara, Cattaraugus, Chautauqua, Allegheny, Livingston, Genesee, Orleans, Wyoming)
* Smoke cigarettes every day, at least 5 cigarettes per day, for at least 1 year
* Open to trying a non-combusted oral tobacco product
* Have the ability to read, write, and communicate in English
* Have successfully completed our preliminary Auction study I-4008824 with a bid for Copenhagen and/or General Snus \> $0
* Willing to abstain smoking 8-10 hours prior to each laboratory session and complete breath CO test for verification (\<8ppm) .
* Female participants must be amenable to taking a pregnancy test (urine) prior to beginning study procedures.
* Participant must understand the investigational nature of this study and sign an Independent Ethics Committee/Institutional Review Board approved written informed consent form prior to receiving any study related procedure.

Where this trial is running

Buffalo, New York

Study contacts

How to participate

  1. Review the eligibility criteria above with your treating physician.
  2. Visit the official trial page on ClinicalTrials.gov for the most current contact information and recruitment status.
  3. Contact the listed study coordinator or principal investigator to request pre-screening. Pre-screening is free and never obligates you to enroll.
Conditions Smokeless Tobacco
Last reviewed 2026-06-13 by the Find a Trial editorial team. Information on this page is for educational purposes and is not medical advice. Always consult qualified healthcare professionals about clinical trial participation.