Graduate students' views and social influences about oral nicotine pouches

Health Perceptions and Social Behaviors in Young Adults

Not applicable Interventional Ohio State University Comprehensive Cancer Center · NCT07346092

We will test whether social-norms and visual risk messages help Ohio State graduate students better understand and share accurate information about the addictive risks of oral nicotine pouches.

Quick facts

PhaseNot applicable
Study typeInterventional
Enrollment2000 (estimated)
Ages21 Years and up
SexAll
SponsorOhio State University Comprehensive Cancer Center Academic / other
Locations1 site (Columbus, Ohio)
Trial IDNCT07346092 on ClinicalTrials.gov

What this trial studies

All participants complete a brief online survey about oral nicotine pouch (ONP) use, perceived norms in their social circles, and interactions with ONP content on social media (Aim 1). Participants identified as susceptible to ONPs, experimental users, or current users (high risk for nicotine dependence) who consent to follow-up are randomized to message-based interventions (Aim 2) or to a comparison of static versus dynamic visual messages (Aim 3). In Aim 2, participants view four randomized messages drawn from a pool of 33 and complete short questionnaires about perceived message effectiveness, knowledge, risk perceptions, and self-efficacy after each message. In Aim 3, participants view either static or dynamic ONP risk messages and report intentions to use and to share ONP-related information.

Who should consider this trial

Good fit: Ohio State University graduate students aged 21 or older, with the messaging parts focused on those who are susceptible to, have experimented with, or currently use oral nicotine pouches.

Not a fit: Individuals under 21, those not affiliated with Ohio State, people not at risk for ONP use, and those already heavily nicotine-dependent are unlikely to receive direct benefit from the messages tested here.

Why it matters

Potential benefit: If successful, the messaging approach could correct misperceptions about addiction and reduce intentions to use and share information about oral nicotine pouches among young adults.

How similar studies have performed: Prior social-norms and tobacco risk-communication efforts have shown modest success at correcting misperceptions, but targeted evidence for oral nicotine pouches is limited.

Eligibility criteria

Show full inclusion / exclusion criteria
Inclusion Criteria:

* AIM 1: OSU graduate students aged 21 years or older
* AIM 2 AND 3: Students identified in Aim 1 as susceptible to ONPs, having experimented with ONPs, or currently using ONPs-those considered at high risk for nicotine dependence-will be invited to participate in Aim 2 or Aim 3
* AIM 3: Participants in Aim 2 will not be invited to participate in Aim 3, as they will have already been exposed to the experimental stimuli

Where this trial is running

Columbus, Ohio

Study contacts

How to participate

  1. Review the eligibility criteria above with your treating physician.
  2. Visit the official trial page on ClinicalTrials.gov for the most current contact information and recruitment status.
  3. Contact the listed study coordinator or principal investigator to request pre-screening. Pre-screening is free and never obligates you to enroll.
Conditions Tobacco-Related Carcinoma
Last reviewed 2026-06-13 by the Find a Trial editorial team. Information on this page is for educational purposes and is not medical advice. Always consult qualified healthcare professionals about clinical trial participation.