Flavored cigarillos and young adults' smoking perceptions in real-world settings.
Official title: Racial/Ethnic Differences in Appeal and Preference for Flavored Little Cigars/Cigarillos: A Multi-Method Approach to Inform Tobacco Policy
Run by University of Oklahoma · NCT06668350 · Data updated 2026-11-12
This project will test whether different cigarillo flavors change taste, enjoyment, puffing behavior, and buying choices in young adults who use cigarillos.
Quick facts
| Study type | Interventional |
|---|---|
| Ages | 18 Years to 34 Years |
| Sex | All |
| Enrollment | 190 (estimated) |
| Sponsor | University of Oklahoma Academic / other |
| Locations | 1 site (Oklahoma City, Oklahoma) |
| Status | Recruiting |
| Started | June 27, 2025 |
| Main results expected | February 1, 2029 |
| Study ends | June 30, 2029 |
| Registry record updated | August 17, 2025 |
| Trial ID | NCT06668350 on ClinicalTrials.gov |
Is this trial a fit for you?
✓Likely a good fit
Ideal participants are U.S. residents aged 18–34 who currently smoke little cigars or cigarillos some days or every day, have at least one prior experience with flavored tobacco, can read English, and have no immediate plans to quit.
✕Probably not a fit
People unlikely to benefit include non-smokers, users of other tobacco products who don't smoke cigarillos, pregnant or breastfeeding individuals, those using nicotine-replacement therapy, or people with serious cardiovascular or smoking-related illnesses.
A plain-English reading of the study's rules. Only the study team can confirm whether you qualify.
What this trial studies
This multi-method project enrolls young adults aged 18–34 who smoke little cigars or cigarillos to compare three flavor types: concept, characterizing, and tobacco. Participants complete laboratory sessions after brief nicotine abstinence where researchers measure subjective responses (taste, enjoyment, satisfaction), observe actual smoking behavior (number of puffs), and record purchasing choices using a simulated experimental tobacco marketplace. The study excludes current NRT users, pregnant individuals, those with significant heart disease, and people who prefer the study brand; participants must be U.S. residents and able to read English. Data will be used to quantify how flavoring influences product appeal and simulated market demand.
Why it matters
Potential benefit: If successful, the results could help regulators and public-health programs reduce the appeal of flavored cigarillos and lower tobacco use among young adults.
How similar studies have gone: Prior laboratory and experimental marketplace studies have shown that flavors increase tobacco product appeal and influence purchasing choices, so this approach builds on existing evidence.
Who can join: the full rules
Show full inclusion / exclusion criteria
Inclusion Criteria: * Ages18 to 34 * Smoke a little cigar or cigarillo (LCCs) "some days" or "everyday" (verified by brand name of the product); * Ability to read English at an 8th grade level or higher; and * No immediate plans to quit using tobacco * \> 1 prior experience, even 1 puff, with a flavored tobacco product * U.S. Citizen or permanent resident of the United States. Exclusion Criteria: * Current use of nicotine replacement therapy (NRT) or stop smoking medication; * Pregnant, planning to become pregnant, or currently breastfeeding; * Past or current self-reported clinically significant heart disease or hypertension, or other smoking-related disease (by history) that preclude successful study completion; * Inability to abstain from nicotine/tobacco products for at least 12 hours prior to lab sessions * Report using the study cigarillo brand as their preferred brand (as this will likely unduly influence their perceptions) * Unwillingness to use "untipped" (e.g., plastic or wood tip) little cigars/cigarillos.
Where it's running
-
TSET Health Promotion Research Center
Oklahoma City, Oklahoma, United States Recruiting
Study contacts
- Study coordinator: Project Manager
- Email: heal-lab@ouhsc.edu
- Phone: 1-405-271-7759
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How to take part
- Review the eligibility criteria above with your treating physician.
- Check the official listing on ClinicalTrials.gov for the latest contact details and recruitment status.
- Contact the study coordinator or principal investigator to ask for pre-screening. Pre-screening is free and never obligates you to enroll.