Exploring Taylor Swift's impact on young adults' mental health attitudes

The Relation Between Following Taylor Swift on Social Media, Connecting With Her Music and Mental Health Outcomes in Youths: Cross-sectional Survey Study

Observational Yale-NUS College · NCT06440785

This study looks at how listening to Taylor Swift's music and following her on social media affects young adults' views on mental health and their willingness to seek help.

Quick facts

Study typeObservational
Enrollment600 (estimated)
Ages18 Years to 34 Years
SexAll
SponsorYale-NUS College Academic / other
Locations1 site (Singapore)
Trial IDNCT06440785 on ClinicalTrials.gov

What this trial studies

This observational study in Singapore investigates how engagement with Taylor Swift's music and social media influences young adults' attitudes toward mental health. By surveying over 600 participants aged 18 to 34, the research aims to assess their mental health symptoms, social media engagement, and willingness to seek professional help. The study utilizes established scales to measure self-identification with mental illness and attitudes toward seeking mental health services, providing insights into the potential role of pop culture in improving mental health literacy among youth.

Who should consider this trial

Good fit: Ideal candidates for this study are healthy young adults aged 18 to 34 who actively use social media and reside in Singapore.

Not a fit: Patients who are uncomfortable discussing mental health issues or do not engage with social media may not benefit from this study.

Why it matters

Potential benefit: If successful, this study could enhance understanding of how pop culture influences mental health attitudes, potentially leading to increased help-seeking behavior among young adults.

How similar studies have performed: While the specific focus on Taylor Swift is novel, previous studies have shown that pop culture can positively influence mental health attitudes.

Eligibility criteria

Show full inclusion / exclusion criteria
Inclusion Criteria:

* Enrollment is restricted to healthy adults between 18-34
* Use at least one of the following social media platforms: Facebook, Instagram, LinkedIn, X (Twitter), TikTok
* Have lived in Singapore for at least 2 years.
* Participants need to be able to read and understand English.

Exclusion Criteria:

* Anyone who does not feel comfortable answering questions related to mental health and exposure to mental health-related content online.

Where this trial is running

Singapore

Study contacts

How to participate

  1. Review the eligibility criteria above with your treating physician.
  2. Visit the official trial page on ClinicalTrials.gov for the most current contact information and recruitment status.
  3. Contact the listed study coordinator or principal investigator to request pre-screening. Pre-screening is free and never obligates you to enroll.
Conditions Social StigmaPsychDepression, AnxietyStressPop-CultureMusicMental Health literacyAdolescent Health
Last reviewed 2026-06-10 by the Find a Trial editorial team. Information on this page is for educational purposes and is not medical advice. Always consult qualified healthcare professionals about clinical trial participation.