Evaluating the effects of standardized tobacco packaging on young adult smokers

The Impact of Standardized Tobacco Product Packaging on Young Adults in the Retail Environment

Not applicable Interventional Rand · NCT05973981

This study tests if changing the colors on tobacco packaging can influence young adult smokers' desire to use tobacco.

Quick facts

PhaseNot applicable
Study typeInterventional
Enrollment900 (estimated)
Ages21 Years to 29 Years
SexAll
SponsorRand Academic / other
Locations1 site (Pittsburgh, Pennsylvania)
Trial IDNCT05973981 on ClinicalTrials.gov

What this trial studies

This research aims to experimentally assess how partially standardizing the color of tobacco product packaging affects the intentions to use tobacco among young adults aged 21 to 29 who have smoked cigarettes in the past month. The study will involve interventions that modify packaging to observe changes in smoking behavior and attitudes. By focusing on this demographic, the research seeks to understand the impact of visual branding on tobacco use intentions.

Who should consider this trial

Good fit: Ideal candidates for this study are young adults aged 21-29 who have smoked cigarettes in the past month.

Not a fit: Patients who do not smoke or are outside the age range of 21-29 may not receive any benefit from this study.

Why it matters

Potential benefit: If successful, this study could lead to more effective tobacco control strategies that reduce smoking rates among young adults.

How similar studies have performed: While there have been studies on tobacco packaging, this specific approach to partial standardization is relatively novel and has not been extensively tested.

Eligibility criteria

Show full inclusion / exclusion criteria
Inclusion Criteria:

* Ages 21-29
* Past month cigarette smoker

Exclusion Criteria:

* None.

Where this trial is running

Pittsburgh, Pennsylvania

How to participate

  1. Review the eligibility criteria above with your treating physician.
  2. Visit the official trial page on ClinicalTrials.gov for the most current contact information and recruitment status.
  3. Contact the listed study coordinator or principal investigator to request pre-screening. Pre-screening is free and never obligates you to enroll.
Conditions Smoking, Cigarette
Last reviewed 2026-06-13 by the Find a Trial editorial team. Information on this page is for educational purposes and is not medical advice. Always consult qualified healthcare professionals about clinical trial participation.