Docudrama to encourage repeat blood donation in Ghana
Using a Docudrama Intervention to Increase Repeat Donation Among First-time Blood Donors in Ghana: a Pilot Cluster Randomized, Pragmatic Type 1 Effectiveness- Implementation Hybrid Trial
This trial will test whether showing a short docudrama to first-time blood donors in Accra increases the chance they try to donate blood again within six months.
Quick facts
| Phase | Not applicable |
|---|---|
| Study type | Interventional |
| Enrollment | 180 (estimated) |
| Ages | 18 Years and up |
| Sex | All |
| Sponsor | University of Minnesota Academic / other |
| Locations | 1 site (Accra) |
| Trial ID | NCT07093307 on ClinicalTrials.gov |
What this trial studies
This is a cluster pilot randomized trial comparing a one-time docudrama intervention to usual engagement among first-time whole blood donors. Randomization is stratified by site type (mobile vs fixed) with clusters at donation sites, and participants in the intervention arm watch the docudrama immediately after donating. All participants receive standard blood donor communications and are followed for six months to measure repeat donation attempts and retention. Secondary outcomes include donor attitudes, subjective norms, perceived behavioral control, and intention as potential mediators of donation behavior.
Who should consider this trial
Good fit: Ideal candidates are adults (18+) who are first-time whole blood donors with the National Blood Service Ghana, eligible to donate again, reachable by phone, understand English, Twi, or Ga, and are willing to watch the docudrama.
Not a fit: People with more than one prior lifetime whole blood donation, those ineligible to donate, or those who cannot view or understand the video or be reached for follow-up are unlikely to benefit from this intervention.
Why it matters
Potential benefit: If successful, the intervention could increase repeat donations and strengthen the local blood supply by improving donor retention.
How similar studies have performed: Behavioral and media-based interventions have shown modest gains in donation and retention in other settings, but delivering a docudrama to first-time donors in Ghana is a relatively novel approach.
Eligibility criteria
Show full inclusion / exclusion criteria
Inclusion Criteria: * At least 18 years-old * First-time whole blood donor with the SZBC of the NBSG * Eligible to donate again at the time of eligibility confirmation * Consent to participate * Has a valid contact phone number or access to a valid contact phone number * Understands one of English, Twi, or Ga * Be willing to watch a docudrama on blood donation Exclusion Criteria: * History of more than one lifetime whole blood donation (with any blood center)
Where this trial is running
Accra
- Southern Zonal Blood Centre, National Blood Service Ghana — Accra, Ghana (Recruiting)
Study contacts
- Study coordinator: Susan E Telke, MS
- Email: telke001@umn.edu
- Phone: +1 612-590-2697
How to participate
- Review the eligibility criteria above with your treating physician.
- Visit the official trial page on ClinicalTrials.gov for the most current contact information and recruitment status.
- Contact the listed study coordinator or principal investigator to request pre-screening. Pre-screening is free and never obligates you to enroll.