Boosting fruit and vegetable access for rural Latino communities through grocery store programs
Official title: Nuestro Valor: Increasing Healthier Food Access for Rural Latino Communities Through a Food Retail Intervention
Run by University of Washington · NCT07490652 · Data updated 2026-11-12
This project will test whether a grocery store program delivered by community health workers helps rural Latino adults eat more fruits and vegetables.
Quick facts
| Study type | Interventional |
|---|---|
| Ages | 18 Years and up |
| Sex | All |
| Enrollment | 400 (estimated) |
| Sponsor | University of Washington Academic / other |
| Locations | 2 sites (Granger, Washington and 1 other locations) |
| Status | Recruiting |
| Started | April 17, 2026 |
| Main results expected | May 2029 |
| Study ends | May 2029 |
| Registry record updated | August 12, 2026 |
| Trial ID | NCT07490652 on ClinicalTrials.gov |
Is this trial a fit for you?
✓Likely a good fit
Ideal participants are Latino or Hispanic adults (18+) who live in Benton, Franklin, or Yakima County, are the primary household shopper, visit the participating store at least once per week, eat four or fewer servings of fruits and vegetables per week, and plan to remain in the area for 12 months.
✕Probably not a fit
People who are not Latino/Hispanic, do not shop at the participating stores weekly, are not primary household shoppers, already eat more than four servings of fruits and vegetables per week, or do not live in the three target counties are unlikely to benefit from this program.
A plain-English reading of the study's rules. Only the study team can confirm whether you qualify.
What this trial studies
Researchers adapted The Value of Our Health program for small, independent grocery stores in three rural counties in central Washington and added community health workers (CHWs) to deliver the intervention. They use a hybrid type I cluster-randomized controlled design, randomizing stores to receive the program or usual practice and applying the Retail Food Environment and Customer Interactions Model and RE-AIM framework. Customer surveys will measure fruit and vegetable purchasing and consumption to determine if shoppers at participating stores increase intake. The trial focuses on Latino/Hispanic adults who are primary household shoppers and visit the participating stores at least weekly.
Why it matters
Potential benefit: If successful, the program could increase fruit and vegetable intake among rural Latino shoppers and help reduce diet-related chronic disease risk.
How similar studies have gone: Previous store-based produce promotion programs have shown modest increases in purchasing and intake, but combining store interventions with CHW delivery in rural Latino communities is less well tested.
Who can join: the full rules
Show full inclusion / exclusion criteria
Inclusion criteria: In order for an individual to participate in this study, the individual must meet all of the following criteria: * Identify as Latino or Hispanic * Be at least 18 years or older * Live in Benton, Franklin, or Yakima county for at least 6 months and plan to remain there for the next 12 months * Visit this store at least once per week * Be primary household shopper (conducting 50% of shopping duties) * Eat 4 or less servings of fruits and vegetables per week Only one participant per household will be recruited to ensure the independence of observations. Exclusion criteria: Subjects who do not meet the inclusion criteria above will be excluded from the study. If any subject shows 3 or more visual signs of intoxication or impairment, they will be excluded from the study. The study team member will assess visual signs of intoxication during recruitment using the Oregon Liquor \& Cannabis Commission 50 Signs of Visual Intoxication assessment. A link to these signs can be found here: https://www.oregon.gov/olcc/docs/publications/50\_signs\_visible\_intoxication.pdf
Where it's running
-
Northwest Communities Education Center/Radio KDNA
Granger, Washington, United States Recruiting -
University of Washington
Seattle, Washington, United States Recruiting
Study contacts
- Principal investigator: Barbara Baquero, PhD — University of Washington
- Study coordinator: KeliAnne K Hara-Hubbard, MPH
- Email: harak@uw.edu
- Phone: 206-616-9071
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How to take part
- Review the eligibility criteria above with your treating physician.
- Check the official listing on ClinicalTrials.gov for the latest contact details and recruitment status.
- Contact the study coordinator or principal investigator to ask for pre-screening. Pre-screening is free and never obligates you to enroll.