Boosting fruit and vegetable access for rural Latino communities through grocery store programs

Nuestro Valor: Increasing Healthier Food Access for Rural Latino Communities Through a Food Retail Intervention

Not applicable Interventional University of Washington · NCT07490652

This project will test whether a grocery store program delivered by community health workers helps rural Latino adults eat more fruits and vegetables.

Quick facts

PhaseNot applicable
Study typeInterventional
Enrollment400 (estimated)
Ages18 Years and up
SexAll
SponsorUniversity of Washington Academic / other
Locations2 sites (Granger, Washington and 1 other locations)
Trial IDNCT07490652 on ClinicalTrials.gov

What this trial studies

Researchers adapted The Value of Our Health program for small, independent grocery stores in three rural counties in central Washington and added community health workers (CHWs) to deliver the intervention. They use a hybrid type I cluster-randomized controlled design, randomizing stores to receive the program or usual practice and applying the Retail Food Environment and Customer Interactions Model and RE-AIM framework. Customer surveys will measure fruit and vegetable purchasing and consumption to determine if shoppers at participating stores increase intake. The trial focuses on Latino/Hispanic adults who are primary household shoppers and visit the participating stores at least weekly.

Who should consider this trial

Good fit: Ideal participants are Latino or Hispanic adults (18+) who live in Benton, Franklin, or Yakima County, are the primary household shopper, visit the participating store at least once per week, eat four or fewer servings of fruits and vegetables per week, and plan to remain in the area for 12 months.

Not a fit: People who are not Latino/Hispanic, do not shop at the participating stores weekly, are not primary household shoppers, already eat more than four servings of fruits and vegetables per week, or do not live in the three target counties are unlikely to benefit from this program.

Why it matters

Potential benefit: If successful, the program could increase fruit and vegetable intake among rural Latino shoppers and help reduce diet-related chronic disease risk.

How similar studies have performed: Previous store-based produce promotion programs have shown modest increases in purchasing and intake, but combining store interventions with CHW delivery in rural Latino communities is less well tested.

Eligibility criteria

Show full inclusion / exclusion criteria
Inclusion criteria:

In order for an individual to participate in this study, the individual must meet all of the following criteria:

* Identify as Latino or Hispanic
* Be at least 18 years or older
* Live in Benton, Franklin, or Yakima county for at least 6 months and plan to remain there for the next 12 months
* Visit this store at least once per week
* Be primary household shopper (conducting 50% of shopping duties)
* Eat 4 or less servings of fruits and vegetables per week Only one participant per household will be recruited to ensure the independence of observations.

Exclusion criteria:

Subjects who do not meet the inclusion criteria above will be excluded from the study. If any subject shows 3 or more visual signs of intoxication or impairment, they will be excluded from the study. The study team member will assess visual signs of intoxication during recruitment using the Oregon Liquor \& Cannabis Commission 50 Signs of Visual Intoxication assessment. A link to these signs can be found here: https://www.oregon.gov/olcc/docs/publications/50\_signs\_visible\_intoxication.pdf

Where this trial is running

Granger, Washington and 1 other locations

Study contacts

How to participate

  1. Review the eligibility criteria above with your treating physician.
  2. Visit the official trial page on ClinicalTrials.gov for the most current contact information and recruitment status.
  3. Contact the listed study coordinator or principal investigator to request pre-screening. Pre-screening is free and never obligates you to enroll.
Conditions Hispanic AmericansChronic Disease PreventionCancer PreventionFruit and Vegetable ConsumptionRural PopulationLatino Health
Last reviewed 2026-06-15 by the Find a Trial editorial team. Information on this page is for educational purposes and is not medical advice. Always consult qualified healthcare professionals about clinical trial participation.