Using digital media to help prevent tobacco use
Digital Media for Cancer Control: Randomized Controlled Trial and Dose Response Effects
This study is looking at how online tools and social media can help young adults and high school students make better choices about tobacco use by promoting healthier habits and countering tobacco ads.
Quick facts
| Grant type | R01 grant |
|---|---|
| Study type | NIH-funded research |
| Funding institution | George Washington University NIH-funded |
| Lab location | 1 site (Washington, United States) |
| Project ID | NIH-10888211 on NIH RePORTER |
What this research studies
This research investigates how digital media can be utilized to influence tobacco use behaviors among young adults and high school students. It aims to evaluate the effectiveness of online tobacco control campaigns, particularly in countering tobacco industry promotions. By leveraging social media and other digital platforms, the project seeks to develop and assess prevention interventions that can reach a broad audience. Participants may engage with various digital content designed to educate and promote healthier choices regarding tobacco consumption.
Who could benefit from this research
Good fit: Ideal candidates for this research include young adults aged 21 and older who are current tobacco users or at risk of starting tobacco use.
Not a fit: Patients who do not use tobacco products and have no interest in tobacco cessation or prevention may not benefit from this research.
Why it matters
Potential benefit: If successful, this research could lead to more effective digital campaigns that significantly reduce tobacco use among young adults and adolescents.
How similar studies have performed: Previous research has shown success in using digital media for health behavior change, particularly in tobacco control, indicating that this approach has potential.
Where this research is happening
Washington, United States
- George Washington University — Washington, United States (Active)
Researchers
- Principal investigator: Evans, W. Douglas — George Washington University
- Study coordinator: Evans, W. Douglas
About this research
- This is an active NIH-funded research project — typically early-stage science, not a clinical trial accepting patient enrollment.
- Some NIH-funded labs run parallel clinical studies or seek volunteers for related work. To check, contact the principal investigator or institution listed above.
- For full project details, budget, and progress reports, visit the official NIH RePORTER page below.