Using behavioral nudges to increase vaccination rates among older adults
BE IMMUNE: Behavioral Economics to Improve and Motivate vaccination Using Nudges through the EHR
This study is looking to help older adults, especially those from different racial and ethnic backgrounds, get vaccinated for illnesses like the flu and shingles by using friendly reminders and tips to make it easier for both doctors and patients to decide on getting vaccinated on time.
Quick facts
| Grant type | NIH-funded research |
|---|---|
| Study type | NIH-funded research |
| Funding institution | University of Pennsylvania NIH-funded |
| Lab location | 1 site (Philadelphia, United States) |
| Project ID | NIH-10900574 on NIH RePORTER |
What this research studies
This research aims to improve vaccination rates for diseases like influenza and shingles among older adults, particularly focusing on racial and ethnic minority groups. By utilizing behavioral nudges—subtle changes in how choices are presented or framed—the study seeks to encourage both clinicians and patients to make timely vaccination decisions. The project will leverage electronic health records (EHRs) to implement personalized nudges that address specific barriers faced by high-risk populations. The goal is to create a scalable approach that can be integrated into existing healthcare systems to enhance patient outcomes.
Who could benefit from this research
Good fit: Ideal candidates for this research include older adults, particularly those from racial and ethnic minority groups who are at higher risk for vaccine-preventable diseases.
Not a fit: Patients who are not older adults or those who do not belong to the targeted racial and ethnic minority groups may not receive direct benefits from this research.
Why it matters
Potential benefit: If successful, this research could significantly increase vaccination rates and reduce the incidence of vaccine-preventable diseases among older adults.
How similar studies have performed: Previous research has shown that behavioral nudges can effectively influence health-related decisions, indicating a promising approach for this study.
Where this research is happening
Philadelphia, United States
- University of Pennsylvania — Philadelphia, United States (Active)
Researchers
- Principal investigator: Mehta, Shivan Jatin — University of Pennsylvania
- Study coordinator: Mehta, Shivan Jatin
About this research
- This is an active NIH-funded research project — typically early-stage science, not a clinical trial accepting patient enrollment.
- Some NIH-funded labs run parallel clinical studies or seek volunteers for related work. To check, contact the principal investigator or institution listed above.
- For full project details, budget, and progress reports, visit the official NIH RePORTER page below.