Understanding why some children don't overeat when exposed to food ads
Characterizing resilience to food-cue induced overeating in children
This study is looking at why some kids don’t overeat when they see food ads, which is important for helping prevent childhood obesity, and it will involve 140 healthy kids aged 7-8 to see how their brains and behaviors react to food cues.
Quick facts
| Grant type | R01 grant |
|---|---|
| Study type | NIH-funded research |
| Funding institution | Pennsylvania State University, the NIH-funded |
| Lab location | 1 site (University Park, United States) |
| Project ID | NIH-10832028 on NIH RePORTER |
What this research studies
This research investigates why certain children are less likely to overeat in response to food advertisements, which is crucial for addressing childhood obesity. By examining neural, cognitive, and behavioral traits, the study aims to identify characteristics that protect these children from overeating. The research will involve enrolling 140 healthy-weight children aged 7-8, split between those at low and high risk for obesity, to explore how their brain activity and behaviors differ when exposed to food cues. The findings could lead to new strategies for preventing obesity in children.
Who could benefit from this research
Good fit: Ideal candidates for this research are healthy-weight children aged 7-8 years, particularly those with varying risks for obesity based on their parents' weight status.
Not a fit: Children who are already overweight or obese may not benefit directly from this research.
Why it matters
Potential benefit: If successful, this research could lead to effective interventions that help prevent childhood obesity by promoting resilience to food advertising.
How similar studies have performed: Previous research has shown that understanding the cognitive and neural mechanisms behind eating behaviors can lead to successful obesity prevention strategies.
Where this research is happening
University Park, United States
- Pennsylvania State University, the — University Park, United States (Active)
Researchers
- Principal investigator: Keller, Kathleen L — Pennsylvania State University, the
- Study coordinator: Keller, Kathleen L
About this research
- This is an active NIH-funded research project — typically early-stage science, not a clinical trial accepting patient enrollment.
- Some NIH-funded labs run parallel clinical studies or seek volunteers for related work. To check, contact the principal investigator or institution listed above.
- For full project details, budget, and progress reports, visit the official NIH RePORTER page below.