Understanding tobacco industry marketing strategies
Tobacco Industry Marketing Core
['FUNDING_OTHER'] · UNIVERSITY OF PENNSYLVANIA · NIH-10478099
This study looks at how tobacco companies market their products, like ads and new launches, to help researchers understand these changes and support new scientists working to reduce tobacco use.
Quick facts
| Phase | ['FUNDING_OTHER'] |
|---|---|
| Study type | Nih_funding |
| Sex | All |
| Sponsor | UNIVERSITY OF PENNSYLVANIA (nih funded) |
| Locations | 1 site (PHILADELPHIA, UNITED STATES) |
| Trial ID | NIH-10478099 on ClinicalTrials.gov |
What this research studies
This research focuses on monitoring and analyzing the marketing strategies of the tobacco industry, including advertising campaigns, product launches, and sales trends. By acting as a data repository, it provides essential information to tobacco control researchers, enabling them to adapt to changes in the marketplace. The project aims to systematically collect data on various tobacco products, particularly cigarettes and cigars, to inform ongoing research and support early career investigators in the field.
Who could benefit from this research
Good fit: Ideal candidates for participation or benefit from this research include individuals involved in tobacco control advocacy, public health professionals, and researchers focused on tobacco-related issues.
Not a fit: Patients who are not engaged in tobacco control or do not have an interest in tobacco-related research may not receive direct benefits from this research.
Why it matters
Potential benefit: If successful, this research could enhance tobacco control efforts and inform public health policies aimed at reducing tobacco use.
How similar studies have performed: Previous research has successfully utilized similar marketing surveillance approaches to inform tobacco control strategies, indicating the potential effectiveness of this methodology.
Where this research is happening
PHILADELPHIA, UNITED STATES
- UNIVERSITY OF PENNSYLVANIA — PHILADELPHIA, UNITED STATES (ACTIVE)
Researchers
- Principal investigator: GANZ, OLLIE — UNIVERSITY OF PENNSYLVANIA
- Study coordinator: GANZ, OLLIE
About this research
- This is an active NIH-funded research project — typically early-stage science, not a clinical trial accepting patient enrollment.
- Some NIH-funded labs run parallel clinical studies or seek volunteers for related work. To check, contact the principal investigator or institution listed above.
- For full project details, budget, and progress reports, visit the official NIH RePORTER page below.