Understanding how tobacco marketing affects young adults in Appalachia
Official title: AppalTRuST Project 2: Exposure to tobacco marketing for novel tobacco products and associations with future tobacco use in Appalachian young adults: tobacco regulatory science implications
Funded at University of Kentucky · NIH-10934522 · Data updated 2026-11-12
This study is looking at how tobacco ads affect young adults in rural Appalachia and how these ads might influence their smoking habits, with the goal of finding ways to help prevent tobacco use in this community.
Quick facts
| Grant type | NIH-funded research |
|---|---|
| Study type | NIH-funded research |
| Funding institution | University of Kentucky NIH-funded |
| Lab location | 1 site (Lexington, United States) |
| Project start | September 30, 2023 |
| Project end | August 31, 2028 |
| Funding year | 2024 |
| Award (this year) | $564,788 |
| NIH project number | 5U54DA058256-02 |
| Project ID | NIH-10934522 on NIH RePORTER |
Who could benefit from this research
✓Could help
Ideal candidates for participation are young adults under 21 years old living in rural Appalachian areas who are exposed to tobacco marketing.
✕Less likely to help
Patients who do not reside in Appalachian regions or are over the age of 21 may not benefit from this research.
What this research studies
This research investigates the impact of tobacco marketing on young adults in rural Appalachia, particularly focusing on how exposure to advertising for new tobacco products influences their smoking behaviors and attitudes. The study aims to gather data on tobacco use patterns and the effectiveness of federal tobacco regulations in reducing smoking rates in this economically disadvantaged region. By analyzing the retail environment and community responses to tobacco marketing, the research seeks to identify strategies that could help prevent tobacco use among young adults. Participants will be engaged through surveys and assessments to capture their experiences and behaviors related to tobacco products.
Why it matters
Potential benefit: If successful, this research could lead to more effective tobacco control policies that significantly reduce smoking rates and associated health disparities in Appalachian communities.
How similar studies have gone: Previous research has shown that targeted tobacco control policies can effectively reduce smoking rates, suggesting that this approach may yield positive results.
Where this research is happening
-
University of Kentucky
Lexington, United States Active
Researchers
- Principal investigator: Rose, Shyanika W — University of Kentucky
- Study coordinator: Rose, Shyanika W
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About this research
- This is an active NIH-funded research project — typically early-stage science, not a clinical trial accepting patient enrollment.
- Some NIH-funded labs run parallel clinical studies or seek volunteers for related work. To check, contact the principal investigator or institution listed above.
- For full project details, budget, and progress reports, visit the official NIH RePORTER page.