Understanding how smokers make choices about tobacco products

Smokers’ Decision-Making about Tobacco Use: The Interplay of Affective and Cognitive Factors with Product Characteristics

['FUNDING_R01'] · GEORGIA STATE UNIVERSITY · NIH-10691379

This study is looking at how adult smokers decide whether to keep smoking regular cigarettes or switch to e-cigarettes, and it wants to understand what influences their choices, like product features and prices, to help them make healthier decisions.

Quick facts

Phase['FUNDING_R01']
Study typeNih_funding
SexAll
SponsorGEORGIA STATE UNIVERSITY (nih funded)
Locations1 site (ATLANTA, UNITED STATES)
Trial IDNIH-10691379 on ClinicalTrials.gov

What this research studies

This research investigates the decision-making processes of adult smokers regarding tobacco use, particularly focusing on the transition from combustible cigarettes to electronic nicotine delivery systems (ENDS). It aims to understand how factors like product characteristics, pricing, and indoor-air policies influence smokers' perceptions of risks and benefits. Through qualitative interviews and longitudinal assessments, the study will gather insights from current and former smokers to identify barriers to switching to ENDS or quitting tobacco altogether. The findings could help inform strategies to promote healthier choices among smokers.

Who could benefit from this research

Good fit: Ideal candidates for this research are adult smokers, particularly those who are considering or have recently started using electronic nicotine delivery systems.

Not a fit: Patients who do not smoke or have never used tobacco products may not receive any benefit from this research.

Why it matters

Potential benefit: If successful, this research could lead to improved strategies for helping smokers switch to less harmful alternatives and ultimately reduce cancer rates.

How similar studies have performed: Previous research has shown that understanding consumer perceptions can effectively influence smoking cessation efforts, suggesting that this approach may yield valuable insights.

Where this research is happening

ATLANTA, UNITED STATES

Researchers

About this research

  1. This is an active NIH-funded research project — typically early-stage science, not a clinical trial accepting patient enrollment.
  2. Some NIH-funded labs run parallel clinical studies or seek volunteers for related work. To check, contact the principal investigator or institution listed above.
  3. For full project details, budget, and progress reports, visit the official NIH RePORTER page below.

View on NIH RePORTER →

Conditions: Cancers, neoplasm/cancer

Last reviewed 2026-05-15 by the Find a Trial editorial team. Information on this page is for educational purposes and is not medical advice. Always consult qualified healthcare professionals about clinical trial participation.