Understanding how healthy food options in online stores can improve diets

A longitudinal, randomized-controlled experiment of healthy food policies in online retail settings

NIH-funded research University of Pennsylvania · NIH-11170019

This project looks at how different healthy food policies in online grocery stores might help people make better food choices and improve their health.

Quick facts

Grant typeR01 grant
Study typeNIH-funded research
Funding institutionUniversity of Pennsylvania NIH-funded
Lab location1 site (Philadelphia, United States)
Project IDNIH-11170019 on NIH RePORTER

What this research studies

We know that what we eat greatly affects our health, and unhealthy diets contribute to conditions like type 2 diabetes, obesity, and heart disease. This project aims to understand if offering healthier food options and using specific policies in online grocery stores can encourage people to choose more nutritious foods. Researchers will explore if changes like clearer nutrition labels or promoting healthier items can lead to better dietary habits. The goal is to find effective ways to support everyone in making healthier food choices, especially those who are at higher risk for diet-related illnesses.

Who could benefit from this research

Good fit: This project is relevant to adults aged 21 and older who are interested in how online shopping environments can influence their food choices and overall health.

Not a fit: Patients not interested in or impacted by online food retail policies may not directly benefit from this particular research.

Why it matters

Potential benefit: If successful, this work could lead to new strategies for online food retailers to help people choose healthier foods, potentially reducing the risk of chronic diseases.

How similar studies have performed: Previous studies have shown that policies like sugar-sweetened beverage taxes and warning labels can successfully change purchasing behavior, suggesting similar approaches for other foods may also work.

Where this research is happening

Philadelphia, United States

Researchers

About this research

  1. This is an active NIH-funded research project — typically early-stage science, not a clinical trial accepting patient enrollment.
  2. Some NIH-funded labs run parallel clinical studies or seek volunteers for related work. To check, contact the principal investigator or institution listed above.
  3. For full project details, budget, and progress reports, visit the official NIH RePORTER page below.
Conditions Adult-Onset Diabetes MellitusCancersCardiac DiseasesCardiac Disorders
Last reviewed 2026-06-13 by the Find a Trial editorial team. Information on this page is for educational purposes and is not medical advice. Always consult qualified healthcare professionals about clinical trial participation.