Understanding how advertising and packaging affect perceptions of tobacco products
Examining the Effects of Advertising, Packaging and Labeling on Perceptions, Use and Exposure of Combustible Tobacco Products
This study looks at how ads, packaging, and labels affect how people think about and use cigarettes and cigars, with the goal of finding ways to improve public health and make tobacco products safer for everyone.
Quick facts
| Grant type | NIH-funded research |
|---|---|
| Study type | NIH-funded research |
| Funding institution | University of Pennsylvania NIH-funded |
| Lab location | 1 site (Philadelphia, United States) |
| Project ID | NIH-10478088 on NIH RePORTER |
What this research studies
This research investigates how advertising, packaging, and labeling influence people's perceptions and use of combustible tobacco products like cigarettes and cigars. By examining factors such as taste and consumer awareness, the study aims to understand how marketing strategies impact public health. The research will gather data on how these products are perceived and used, which is crucial for informing regulations that aim to reduce tobacco-related harm. The findings could help shape future marketing and labeling guidelines to protect consumers.
Who could benefit from this research
Good fit: Ideal candidates for this research include individuals who currently use or are considering using combustible tobacco products.
Not a fit: Patients who do not use tobacco products or have no interest in tobacco use may not benefit from this research.
Why it matters
Potential benefit: If successful, this research could lead to improved regulations that reduce tobacco use and its associated health risks.
How similar studies have performed: Previous research has shown that marketing and labeling significantly influence consumer behavior, suggesting that this approach could yield valuable insights.
Where this research is happening
Philadelphia, United States
- University of Pennsylvania — Philadelphia, United States (Active)
Researchers
- Principal investigator: Strasser, Andrew a — University of Pennsylvania
- Study coordinator: Strasser, Andrew a
About this research
- This is an active NIH-funded research project — typically early-stage science, not a clinical trial accepting patient enrollment.
- Some NIH-funded labs run parallel clinical studies or seek volunteers for related work. To check, contact the principal investigator or institution listed above.
- For full project details, budget, and progress reports, visit the official NIH RePORTER page below.