Training to reduce sudden infant deaths through social media
Official title: Get Social Media and Risk-Reduction Training (GET SMART)
Funded at University of Virginia · NIH-10928192 · Data updated 2026-11-12
This study is testing a friendly training program that sends new parents helpful videos about safe sleep practices for their babies through social media, to see which methods work best in different hospitals and communities to help prevent Sudden and Unexpected Infant Deaths.
Quick facts
| Grant type | R01 grant |
|---|---|
| Study type | NIH-funded research |
| Funding institution | University of Virginia NIH-funded |
| Lab location | 1 site (Charlottesville, United States) |
| Project start | September 15, 2023 |
| Project end | June 30, 2028 |
| Funding year | 2024 |
| Award (this year) | $701,073 |
| NIH project number | 5R01HD110568-02 |
| Project ID | NIH-10928192 on NIH RePORTER |
Who could benefit from this research
✓Could help
Ideal candidates for this research are new parents, particularly those from diverse racial and socioeconomic backgrounds, who are seeking guidance on safe infant sleep practices.
✕Less likely to help
Patients who are not new parents or those who are not involved in infant care may not receive any benefit from this research.
What this research studies
This research focuses on reducing Sudden and Unexpected Infant Deaths (SUID) by implementing a social media-based training program for new parents. The project aims to educate parents about safe sleep practices through short educational videos delivered via email or text message. By comparing different implementation strategies across 20 hospitals, the research seeks to identify the most effective ways to encourage adherence to safe sleep guidelines, particularly among diverse racial and socioeconomic groups. The goal is to translate successful interventions into real-world settings to maximize their impact.
Why it matters
Potential benefit: If successful, this research could significantly lower the rates of sudden infant deaths by improving adherence to safe sleep practices among new parents.
How similar studies have gone: Previous research has shown success with similar social media-based interventions in improving safe sleep practices among new parents.
Where this research is happening
-
University of Virginia
Charlottesville, United States Active
Researchers
- Principal investigator: Moon, Rachel Y — University of Virginia
- Study coordinator: Moon, Rachel Y
About this research
- This is an active NIH-funded research project — typically early-stage science, not a clinical trial accepting patient enrollment.
- Some NIH-funded labs run parallel clinical studies or seek volunteers for related work. To check, contact the principal investigator or institution listed above.
- For full project details, budget, and progress reports, visit the official NIH RePORTER page.