The effects of alcohol warnings on drinking habits
Official title: Informing alcohol policy: The impact of evidence-based alcohol warnings on consumption
Funded at Univ of North Carolina Chapel Hill · NIH-10891345 · Data updated 2026-11-12
This study is looking at how different warning labels on alcohol containers can help adults drink less by showing them the health risks of alcohol, and it will involve participants trying out these labels for four weeks to see if they change their drinking habits.
Quick facts
| Grant type | R01 grant |
|---|---|
| Study type | NIH-funded research |
| Funding institution | Univ of North Carolina Chapel Hill NIH-funded |
| Lab location | 1 site (Chapel Hill, United States) |
| Project start | July 20, 2023 |
| Project end | June 30, 2028 |
| Funding year | 2024 |
| Award (this year) | $582,475 |
| NIH project number | 5R01AA030548-02 |
| Project ID | NIH-10891345 on NIH RePORTER |
Who could benefit from this research
✓Could help
Ideal candidates for this research are adults aged 21 and older who regularly consume alcohol.
✕Less likely to help
Patients who do not consume alcohol or are not regular drinkers may not benefit from this research.
What this research studies
This research investigates how evidence-based warnings on alcohol containers can influence drinking behaviors among adults. It aims to develop effective warning messages that highlight the health risks associated with alcohol consumption. The study will involve a randomized controlled trial where participants will receive different warning labels on their alcohol products over a four-week period. By assessing changes in consumption patterns, the research seeks to determine the effectiveness of these warnings in reducing alcohol intake.
Why it matters
Potential benefit: If successful, this research could lead to more effective alcohol warnings that help reduce excessive drinking and its associated health risks.
How similar studies have gone: Previous research has shown that effective warning labels can influence consumer behavior, suggesting that this approach may yield positive results.
Where this research is happening
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Univ of North Carolina Chapel Hill
Chapel Hill, United States Active
Researchers
- Principal investigator: Hall, Marissa — Univ of North Carolina Chapel Hill
- Study coordinator: Hall, Marissa
About this research
- This is an active NIH-funded research project — typically early-stage science, not a clinical trial accepting patient enrollment.
- Some NIH-funded labs run parallel clinical studies or seek volunteers for related work. To check, contact the principal investigator or institution listed above.
- For full project details, budget, and progress reports, visit the official NIH RePORTER page.