Reducing avoidance of colorectal cancer information
Official title: Interventions to Decrease Cancer Information Avoidance
Funded at State University of New York at Buffalo · NIH-11131489 · Data updated 2026-11-12
This study is looking for ways to help people feel more comfortable and motivated to learn about colorectal cancer screening, especially those who usually shy away from it, by using a friendly video to boost their confidence and positive feelings about getting screened.
Quick facts
| Grant type | R01 grant |
|---|---|
| Study type | NIH-funded research |
| Funding institution | State University of New York at Buffalo NIH-funded |
| Lab location | 1 site (Amherst, United States) |
| Project start | April 4, 2025 |
| Project end | March 31, 2030 |
| Funding year | 2025 |
| Award (this year) | $637,596 |
| NIH project number | 1R01CA276430-01A1 |
| Project ID | NIH-11131489 on NIH RePORTER |
Who could benefit from this research
✓Could help
Ideal candidates for this research are adults aged 21 and older who may be avoiding information about colorectal cancer screening.
✕Less likely to help
Patients who are already adherent to colorectal cancer screening guidelines or those who do not have access to screening resources may not benefit from this research.
What this research studies
This research investigates ways to encourage individuals to seek out information about colorectal cancer screening, particularly those who typically avoid such information. The study will utilize a video-based intervention aimed at increasing engagement and reducing defensive avoidance of health messages. By focusing on enhancing self-efficacy and positive feelings towards screening, the research aims to improve adherence to colorectal cancer screening guidelines among the general population. Participants will be involved in a randomized controlled trial to assess the effectiveness of this approach.
Why it matters
Potential benefit: If successful, this research could lead to increased colorectal cancer screening rates, ultimately saving lives through earlier detection.
How similar studies have gone: Previous pilot studies have shown success in increasing self-efficacy and screening intentions using similar video-based interventions.
Where this research is happening
-
State University of New York at Buffalo
Amherst, United States Active
Researchers
- Principal investigator: Orom, Heather — State University of New York at Buffalo
- Study coordinator: Orom, Heather
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About this research
- This is an active NIH-funded research project — typically early-stage science, not a clinical trial accepting patient enrollment.
- Some NIH-funded labs run parallel clinical studies or seek volunteers for related work. To check, contact the principal investigator or institution listed above.
- For full project details, budget, and progress reports, visit the official NIH RePORTER page.