Monitoring trends in tobacco products and nicotine use.
Official title: Marketing Monitoring Core (MMC)
Funded at Ohio State University · NIH-10929392 · Data updated 2026-11-12
This study is looking at how different tobacco products, like e-cigarettes and nicotine pouches, are marketed and how that affects people's choices and addiction, so we can better understand their impact on health and help shape future regulations.
Quick facts
| Grant type | NIH-funded research |
|---|---|
| Study type | NIH-funded research |
| Funding institution | Ohio State University NIH-funded |
| Lab location | 1 site (Columbus, UNITED STATES) |
| Project start | September 14, 2023 |
| Project end | August 31, 2028 |
| Funding year | 2024 |
| Award (this year) | $543,580 |
| NIH project number | 5U54CA287392-02 |
| Project ID | NIH-10929392 on NIH RePORTER |
Who could benefit from this research
✓Could help
Ideal candidates for this research include adults over 21 who use or are affected by tobacco products, particularly those interested in understanding the impact of marketing on their consumption habits.
✕Less likely to help
Patients who do not use tobacco products or are under 21 years old may not receive any benefit from this research.
What this research studies
This research focuses on tracking the evolving landscape of tobacco products, including electronic cigarettes and nicotine pouches, to understand how marketing strategies influence consumer behavior and nicotine addiction. By utilizing various data sources, such as retail sales data and online store information, the project aims to provide insights into product claims and packaging. This information will help inform regulatory assessments and guide future research on tobacco use patterns and public health implications.
Why it matters
Potential benefit: If successful, this research could lead to better regulatory policies that reduce nicotine addiction and improve public health outcomes.
How similar studies have gone: Previous research has successfully utilized market surveillance methods to assess tobacco product trends, indicating that this approach is both tested and effective.
Where this research is happening
-
Ohio State University
Columbus, United States Active
Researchers
- Principal investigator: Shang, Ce — Ohio State University
- Study coordinator: Shang, Ce
About this research
- This is an active NIH-funded research project — typically early-stage science, not a clinical trial accepting patient enrollment.
- Some NIH-funded labs run parallel clinical studies or seek volunteers for related work. To check, contact the principal investigator or institution listed above.
- For full project details, budget, and progress reports, visit the official NIH RePORTER page.