Investigating how public health messages about tobacco risks affect adult users and youth.
Official title: From Perceptions to Behaviors: A Comprehensive Approach to Examine the Impact of Public Health Communication Messaging about the Continuum of Risk for Tobacco Products
Funded at Johns Hopkins University · NIH-10995106 · Data updated 2026-11-12
This study is looking at how to share clear and helpful information about the risks of different tobacco products, especially for adults who smoke, to help them make better choices and to keep young people from starting to use tobacco.
Quick facts
| Grant type | U01 cooperative agreement |
|---|---|
| Study type | NIH-funded research |
| Funding institution | Johns Hopkins University NIH-funded |
| Lab location | 1 site (Baltimore, United States) |
| Project start | August 16, 2024 |
| Project end | July 31, 2028 |
| Funding year | 2024 |
| Award (this year) | $2,490,060 |
| NIH project number | 1U01CA294539-01 |
| Project ID | NIH-10995106 on NIH RePORTER |
Who could benefit from this research
✓Could help
Ideal candidates for this research include adults who currently use combustible tobacco products and youth or young adults who may be exposed to tobacco messaging.
✕Less likely to help
Patients who do not use tobacco products or are not at risk of initiating tobacco use may not benefit from this research.
What this research studies
This research aims to develop effective communication strategies that accurately convey the risks associated with various tobacco products, particularly targeting adults who currently use combustible tobacco. It seeks to understand how different messaging influences perceptions and behaviors regarding tobacco use among diverse audiences, including both adults and youth. By employing an integrated study design, the project will assess immediate responses to messages as well as longer-term behavioral changes. The ultimate goal is to minimize tobacco-related harms for adult users while preventing initiation among young people.
Why it matters
Potential benefit: If successful, this research could lead to improved public health messaging that reduces tobacco use and its associated harms.
How similar studies have gone: Previous research has shown that effective communication strategies can significantly influence health behaviors, suggesting potential success for this approach.
Where this research is happening
-
Johns Hopkins University
Baltimore, United States Active
Researchers
- Principal investigator: Moran, Meghan Bridgid — Johns Hopkins University
- Study coordinator: Moran, Meghan Bridgid
About this research
- This is an active NIH-funded research project — typically early-stage science, not a clinical trial accepting patient enrollment.
- Some NIH-funded labs run parallel clinical studies or seek volunteers for related work. To check, contact the principal investigator or institution listed above.
- For full project details, budget, and progress reports, visit the official NIH RePORTER page.