Investigating how packaging of nicotine pouches influences consumer behavior and perceptions.
Project 3: Nicotine Product Claims on Appeal, Perceptions, and Use Behavior
This study looks at how the packaging of oral nicotine pouches, like the strength of nicotine and claims about where it comes from, influences how appealing they are to young adults and current tobacco users, with the goal of helping shape better marketing rules for these products.
Quick facts
| Grant type | NIH-funded research |
|---|---|
| Study type | NIH-funded research |
| Funding institution | Ohio State University NIH-funded |
| Lab location | 1 site (Columbus, UNITED STATES) |
| Project ID | NIH-10929365 on NIH RePORTER |
What this research studies
This research focuses on oral nicotine pouches (ONPs) and how their packaging, particularly nicotine concentration and source claims, affects their appeal among young adults and current tobacco users. By using laboratory-based assessments, the study aims to understand the visual and cognitive responses to ONP packaging. The findings will help inform regulations regarding marketing practices for nicotine products, potentially impacting consumer choices and public health.
Who could benefit from this research
Good fit: Ideal candidates for this research include young adults aged 21 and older who are either non-tobacco users or current tobacco users.
Not a fit: Patients who are under 21 years old or those who do not use nicotine products may not receive any benefit from this research.
Why it matters
Potential benefit: If successful, this research could lead to better regulations on nicotine product marketing, ultimately reducing nicotine dependence and improving public health outcomes.
How similar studies have performed: Previous research has shown that marketing strategies significantly influence consumer behavior regarding tobacco products, suggesting that this approach could yield valuable insights.
Where this research is happening
Columbus, UNITED STATES
- Ohio State University — Columbus, United States (Active)
Researchers
- Principal investigator: Mays, Darren M — Ohio State University
- Study coordinator: Mays, Darren M
About this research
- This is an active NIH-funded research project — typically early-stage science, not a clinical trial accepting patient enrollment.
- Some NIH-funded labs run parallel clinical studies or seek volunteers for related work. To check, contact the principal investigator or institution listed above.
- For full project details, budget, and progress reports, visit the official NIH RePORTER page below.