Instagram messages and weight/health habits in young African American women

How Health and Weight Management Social Media Messages Targeting African American Women Impact Health Behaviors

NIH-funded research North Carolina Agri & Tech St Univ · NIH-11172619

This project looks at how Instagram images and messages like 'fitspiration', 'thinspiration', and body-positivity influence eating and exercise habits among Generation Z African American women.

Quick facts

Grant typeNIH-funded research
Study typeNIH-funded research
Funding institutionNorth Carolina Agri & Tech St Univ NIH-funded
Lab location1 site (Greensboro, United States)
Project IDNIH-11172619 on NIH RePORTER

What this research studies

If you join, you'll be asked about your eating and exercise habits and how social media affects you through surveys and interviews. The team will collect qualitative interviews and online behavior information while developing a new questionnaire that measures these social media influences. They will combine (triangulate) the interview and survey data to see how different Instagram messages relate to current and planned diet and fitness activities. The goal is to identify which types of messages support healthier habits and which may harm body image or lead to unhealthy behaviors.

Who could benefit from this research

Good fit: Ideal candidates are Generation Z African American women who use Instagram and are willing to complete surveys and participate in interviews about their diet, exercise, and social media experiences.

Not a fit: People who are not Generation Z, not African American women, or who do not use social media are unlikely to be eligible or to receive direct benefit from this project.

Why it matters

Potential benefit: If successful, this work could inform better social media messages and tools that help young African American women make healthier eating and exercise choices.

How similar studies have performed: Previous studies have shown mixed effects of fitspiration and body-positivity content on behavior and body image, so this mixed-methods approach and the new psychometric tool are partly novel.

Where this research is happening

Greensboro, United States

Researchers

About this research

  1. This is an active NIH-funded research project — typically early-stage science, not a clinical trial accepting patient enrollment.
  2. Some NIH-funded labs run parallel clinical studies or seek volunteers for related work. To check, contact the principal investigator or institution listed above.
  3. For full project details, budget, and progress reports, visit the official NIH RePORTER page below.
Conditions Adult-Onset Diabetes Mellitus
Last reviewed 2026-06-10 by the Find a Trial editorial team. Information on this page is for educational purposes and is not medical advice. Always consult qualified healthcare professionals about clinical trial participation.