Improving vaccination rates through better communication strategies
Official title: UI Advancing Research in Immunization Services Network Coordinating Center
Funded at University of Iowa · NIH-11047346 · Data updated 2026-11-12
This study is looking at why some people in rural areas are hesitant to get vaccinated and aims to find better ways to communicate about vaccines that connect with their feelings and social goals, so they feel more confident and willing to get vaccinated.
Quick facts
| Grant type | NIH-funded research |
|---|---|
| Study type | NIH-funded research |
| Funding institution | University of Iowa NIH-funded |
| Lab location | 1 site (Iowa City, United States) |
| Project start | September 30, 2024 |
| Project end | September 29, 2029 |
| Funding year | 2024 |
| Award (this year) | $349,995 |
| NIH project number | 1U48DP006836-01 |
| Project ID | NIH-11047346 on NIH RePORTER |
Who could benefit from this research
✓Could help
Ideal candidates for this research include individuals living in rural areas who are hesitant or unvaccinated regarding vaccines.
✕Less likely to help
Patients who are already fully vaccinated or those living in urban areas may not receive direct benefits from this research.
What this research studies
This research aims to address the declining vaccination rates in the U.S., particularly in rural areas, by understanding the psychological factors that influence vaccine confidence and hesitancy. The project will utilize insights from political psychology to develop communication strategies that resonate with individuals' motivations and social goals. By focusing on how to effectively convey vaccination information, the research seeks to create a 'motivational fit' that encourages people to become more receptive to vaccines. The approach will involve analyzing emotional responses and preferences for scientific information to tailor messaging that promotes vaccination.
Why it matters
Potential benefit: If successful, this research could lead to improved vaccination rates and a reduction in the reemergence of vaccine-preventable diseases.
How similar studies have gone: Previous research has indicated that tailored communication strategies can effectively influence health behaviors, suggesting potential success for this novel approach.
Where this research is happening
-
University of Iowa
Iowa City, United States Active
Researchers
- Principal investigator: Askelson, Natoshia M. — University of Iowa
- Study coordinator: Askelson, Natoshia M.
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About this research
- This is an active NIH-funded research project — typically early-stage science, not a clinical trial accepting patient enrollment.
- Some NIH-funded labs run parallel clinical studies or seek volunteers for related work. To check, contact the principal investigator or institution listed above.
- For full project details, budget, and progress reports, visit the official NIH RePORTER page.