Improving prostate cancer care by tackling misinformation
Official title: Addressing Misinformation to Promote Equity in Prostate Cancer Care
Funded at New York University School of Medicine · NIH-11015790 · Data updated 2026-11-12
This study looks at how much false information about prostate cancer is shared on social media and how it affects Black and Hispanic men, while also testing ways to help people better understand and trust the right information.
Quick facts
| Grant type | R01 grant |
|---|---|
| Study type | NIH-funded research |
| Funding institution | New York University School of Medicine NIH-funded |
| Lab location | 1 site (New York, United States) |
| Project start | February 7, 2023 |
| Project end | January 31, 2028 |
| Funding year | 2025 |
| Award (this year) | $524,126 |
| NIH project number | 5R01CA278997-03 |
| Project ID | NIH-11015790 on NIH RePORTER |
Who could benefit from this research
✓Could help
Ideal candidates for this research include Black and Hispanic men who are seeking information about prostate cancer and are active on social media.
✕Less likely to help
Patients who do not engage with social media or who are not part of the Black or Hispanic communities may not benefit from this research.
What this research studies
This research investigates the prevalence of misinformation about prostate cancer shared on social media platforms like YouTube, Instagram, and TikTok, particularly focusing on its impact on Black and Hispanic men. The study will analyze the types of misinformation prevalent in both English and Spanish and how these communities assess the trustworthiness of the information. Additionally, a randomized trial will be conducted to evaluate the effectiveness of media and health literacy interventions aimed at reducing reliance on misleading content. The research team comprises experts in various fields, ensuring a comprehensive approach to addressing this critical issue.
Why it matters
Potential benefit: If successful, this research could enhance the quality of prostate cancer care by empowering patients with accurate information and improving health equity.
How similar studies have gone: Previous research has shown that addressing misinformation can significantly improve health outcomes, indicating a promising potential for this approach.
Where this research is happening
-
New York University School of Medicine
New York, United States Active
Researchers
- Principal investigator: Loeb, Stacy — New York University School of Medicine
- Study coordinator: Loeb, Stacy
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About this research
- This is an active NIH-funded research project — typically early-stage science, not a clinical trial accepting patient enrollment.
- Some NIH-funded labs run parallel clinical studies or seek volunteers for related work. To check, contact the principal investigator or institution listed above.
- For full project details, budget, and progress reports, visit the official NIH RePORTER page.