Improving communication about alcohol abuse programs.
TO PROVIDE MARKETING AND OUTREACH FOR THE NIAAA SBIR/STTR PROGRAM TO HELP COMMUNICATE THE OBJECTIVES OF THE PROGRAM.
This study is all about finding better ways to share information about programs that help small businesses create new ideas for preventing and treating alcohol abuse, so more people can learn about and get involved in these important efforts.
Quick facts
| Grant type | NIH-funded research |
|---|---|
| Study type | NIH-funded research |
| Project ID | NIH-11218032 on NIH RePORTER |
What this research studies
This research focuses on enhancing marketing and outreach efforts for the National Institute on Alcohol Abuse and Alcoholism's Small Business Innovation Research and Small Business Technology Transfer Research programs. The goal is to effectively communicate the objectives and benefits of these programs to potential participants and stakeholders. By utilizing targeted communication strategies, the project aims to increase awareness and engagement with the programs, ultimately leading to better support for innovations in alcohol abuse prevention and treatment.
Who could benefit from this research
Good fit: Ideal candidates for participation or benefit from this research include individuals or organizations involved in alcohol abuse prevention and treatment initiatives.
Not a fit: Patients who are not engaged in or affected by alcohol abuse programs may not receive any benefit from this research.
Why it matters
Potential benefit: If successful, this research could lead to increased participation in programs aimed at addressing alcohol abuse, resulting in improved treatment options and resources for patients.
How similar studies have performed: While this approach focuses on outreach and communication, similar initiatives in health promotion have shown success in increasing program engagement and awareness.
Where this research is happening
Washington, United States
Researchers
- Principal investigator: Slaughter, Samantha
- Study coordinator: Slaughter, Samantha
About this research
- This is an active NIH-funded research project — typically early-stage science, not a clinical trial accepting patient enrollment.
- Some NIH-funded labs run parallel clinical studies or seek volunteers for related work. To check, contact the principal investigator or institution listed above.
- For full project details, budget, and progress reports, visit the official NIH RePORTER page below.