Improving blood pressure management through behavioral economics

BETTER-BP (Behavioral Economics Trial To Enhance Regulation of Blood Pressure)

NIH-funded research New York University School of Medicine · NIH-10678781

This study is looking for ways to help people with high blood pressure remember to take their medications regularly, especially those who might find it tough to stick to their treatment, by using fun incentives that tap into our natural desire for rewards.

Quick facts

Grant typeR01 grant
Study typeNIH-funded research
Funding institutionNew York University School of Medicine NIH-funded
Lab location1 site (New York, United States)
Project IDNIH-10678781 on NIH RePORTER

What this research studies

This research focuses on enhancing adherence to blood pressure medications, particularly in vulnerable populations who often struggle with hypertension. It employs behavioral economic strategies, such as a 'regret lottery' incentive program, to motivate patients to take their medications consistently. By leveraging human tendencies towards immediate rewards, the study aims to create sustainable behavior changes that improve health outcomes. The trial will be conducted within the New York City Health and Hospitals system, which serves a diverse and socioeconomically disadvantaged population.

Who could benefit from this research

Good fit: Ideal candidates for this research are individuals from socioeconomically disadvantaged backgrounds who are struggling with adherence to antihypertensive medications.

Not a fit: Patients who are already well-adherent to their antihypertensive medications may not receive additional benefit from this research.

Why it matters

Potential benefit: If successful, this research could lead to improved blood pressure control and reduced rates of hypertension-related health issues in vulnerable populations.

How similar studies have performed: Previous studies using behavioral economic approaches have shown promise in improving health behaviors, suggesting potential for success in this novel application.

Where this research is happening

New York, United States

Researchers

About this research

  1. This is an active NIH-funded research project — typically early-stage science, not a clinical trial accepting patient enrollment.
  2. Some NIH-funded labs run parallel clinical studies or seek volunteers for related work. To check, contact the principal investigator or institution listed above.
  3. For full project details, budget, and progress reports, visit the official NIH RePORTER page below.
Conditions Cardiovascular Diseasescardiovascular disorder
Last reviewed 2026-06-13 by the Find a Trial editorial team. Information on this page is for educational purposes and is not medical advice. Always consult qualified healthcare professionals about clinical trial participation.