Improving anti-smoking messages using emotions and decision-making science
Informing anti-tobacco communications with affective and decision science: Application of the Appraisal Tendency Framework
['FUNDING_R01'] · HARVARD SCHOOL OF PUBLIC HEALTH · NIH-10691295
This study is looking at how feelings like sadness and gratitude can change how well anti-smoking ads work, so we can create messages that really connect with smokers and help them quit.
Quick facts
| Phase | ['FUNDING_R01'] |
|---|---|
| Study type | Nih_funding |
| Sex | All |
| Sponsor | HARVARD SCHOOL OF PUBLIC HEALTH (nih funded) |
| Locations | 1 site (BOSTON, UNITED STATES) |
| Trial ID | NIH-10691295 on ClinicalTrials.gov |
What this research studies
This research investigates how different emotions can influence the effectiveness of public service announcements (PSAs) aimed at reducing smoking. By applying the Appraisal Tendency Framework, the project will conduct studies to understand how emotions like sadness and gratitude affect smokers' behaviors and decision-making. The goal is to create more impactful anti-smoking messages that resonate with specific emotional responses, ultimately leading to better public health outcomes. Patients may benefit from more effective anti-smoking campaigns that are tailored to their emotional responses.
Who could benefit from this research
Good fit: Ideal candidates for this research are current smokers who may be influenced by emotional messaging in anti-smoking campaigns.
Not a fit: Patients who have never smoked or are not affected by smoking-related issues may not receive any benefit from this research.
Why it matters
Potential benefit: If successful, this research could lead to more effective anti-smoking campaigns that significantly reduce smoking rates.
How similar studies have performed: Previous research has shown that emotional appeals can influence decision-making, suggesting that this approach has potential for success.
Where this research is happening
BOSTON, UNITED STATES
- HARVARD SCHOOL OF PUBLIC HEALTH — BOSTON, UNITED STATES (ACTIVE)
Researchers
- Principal investigator: REES, VAUGHAN W. — HARVARD SCHOOL OF PUBLIC HEALTH
- Study coordinator: REES, VAUGHAN W.
About this research
- This is an active NIH-funded research project — typically early-stage science, not a clinical trial accepting patient enrollment.
- Some NIH-funded labs run parallel clinical studies or seek volunteers for related work. To check, contact the principal investigator or institution listed above.
- For full project details, budget, and progress reports, visit the official NIH RePORTER page below.
Conditions: Centers for Disease Control and Prevention (U.S.), Centers for Disease Control, Centers for Disease Control and Prevention, United States Centers for Disease Control, United States Centers for Disease Control and Prevention