Impact of retail environments on tobacco and marijuana use among college students in California

Retail Environment for Tobacco and Marijuana in California: Impact on College Student Use

NIH-funded research Stanford University · NIH-10560632

This study looks at how the way stores sell tobacco and marijuana might affect college students in California and whether seeing tobacco ads encourages them to use these products, helping us understand what this means for their health and future policies.

Quick facts

Grant typeR01 grant
Study typeNIH-funded research
Funding institutionStanford University NIH-funded
Lab location1 site (Stanford, United States)
Project IDNIH-10560632 on NIH RePORTER

What this research studies

This research investigates how the retail environment influences tobacco and marijuana use among college students in California. It examines the prevalence of tobacco marketing in stores and its potential role in promoting the use of both tobacco products and marijuana. By analyzing the co-marketing strategies of these products, the study aims to understand the implications for public health and policy. The research focuses on a diverse population of young adults enrolled in community colleges and universities, providing insights into their exposure to tobacco marketing.

Who could benefit from this research

Good fit: Ideal candidates for this research are college students aged 18-24 who use or are at risk of using tobacco and marijuana products.

Not a fit: Patients who do not use tobacco or marijuana, or who are not enrolled in college, may not benefit from this research.

Why it matters

Potential benefit: If successful, this research could inform public health policies aimed at reducing tobacco and marijuana use among college students.

How similar studies have performed: Previous research has shown that retail marketing significantly influences tobacco use among young adults, suggesting that this approach may yield valuable insights.

Where this research is happening

Stanford, United States

Researchers

About this research

  1. This is an active NIH-funded research project — typically early-stage science, not a clinical trial accepting patient enrollment.
  2. Some NIH-funded labs run parallel clinical studies or seek volunteers for related work. To check, contact the principal investigator or institution listed above.
  3. For full project details, budget, and progress reports, visit the official NIH RePORTER page below.
Last reviewed 2026-06-13 by the Find a Trial editorial team. Information on this page is for educational purposes and is not medical advice. Always consult qualified healthcare professionals about clinical trial participation.