How ultra-processed foods affect the brain and metabolism

Ultra-processed food reward: neural and metabolic factors

['FUNDING_R01'] · VIRGINIA POLYTECHNIC INST AND ST UNIV · NIH-11286774

This project looks at whether the fast-release calories in ultra-processed foods make them more rewarding to people's brains and promote overeating.

Quick facts

Phase['FUNDING_R01']
Study typeNih_funding
SexAll
SponsorVIRGINIA POLYTECHNIC INST AND ST UNIV (nih funded)
Locations1 site (BLACKSBURG, UNITED STATES)
Trial IDNIH-11286774 on ClinicalTrials.gov

What this research studies

From a participant's view, researchers will give people flavors and foods that vary in how quickly calories become available and watch how the brain responds using MRI scans. They will also measure metabolic signals such as blood sugar and hormones and record eating behavior and feelings of reward. The team will compare responses across people to find who is most likely to overconsume ultra-processed foods. The goal is to link brain activity and metabolic changes to the foods' properties and related eating habits.

Who could benefit from this research

Good fit: Adults who can attend in-person visits at Virginia Tech, are willing to eat test foods, undergo blood draws, and have MRI brain scans would be ideal candidates.

Not a fit: People who cannot tolerate MRI scans, are unwilling to provide blood samples, or need immediate clinical treatment should not expect direct medical benefit from this basic-mechanism research.

Why it matters

Potential benefit: If successful, this work could point to ways to reduce overeating of ultra-processed foods and lower risks for diabetes, heart disease, and related conditions.

How similar studies have performed: Previous research has linked ultra-processed foods to overeating and altered brain reward signals, but the focus on rapid calorie availability and its combined brain and metabolic mechanisms is relatively new.

Where this research is happening

BLACKSBURG, UNITED STATES

Researchers

About this research

  1. This is an active NIH-funded research project — typically early-stage science, not a clinical trial accepting patient enrollment.
  2. Some NIH-funded labs run parallel clinical studies or seek volunteers for related work. To check, contact the principal investigator or institution listed above.
  3. For full project details, budget, and progress reports, visit the official NIH RePORTER page below.

View on NIH RePORTER →

Conditions: Adult-Onset Diabetes Mellitus, Cancers, Cardiovascular Diseases

Last reviewed 2026-05-15 by the Find a Trial editorial team. Information on this page is for educational purposes and is not medical advice. Always consult qualified healthcare professionals about clinical trial participation.