How standardized tobacco packaging affects young adults' behavior in stores
The Impact of Standardized Tobacco Product Packaging on Young Adults in the Retail Environment
This study looks at how different designs of tobacco product packaging affect young adults' thoughts and choices when they see these products in stores, aiming to find ways to make tobacco less appealing and help reduce its use among this age group.
Quick facts
| Grant type | R01 grant |
|---|---|
| Study type | NIH-funded research |
| Funding institution | Rand Corporation NIH-funded |
| Lab location | 1 site (Santa Monica, United States) |
| Project ID | NIH-11162415 on NIH RePORTER |
What this research studies
This research investigates how the design of tobacco product packaging influences the behavior and perceptions of young adults when they encounter these products in retail environments. It focuses on the effects of standardized packaging, which removes branding elements like color and artwork that may make tobacco products appear more appealing. By examining how these changes impact consumer attitudes and intentions towards tobacco use, the study aims to identify effective strategies for reducing tobacco consumption among young adults. The research will involve experimental methods to assess the reactions of participants to different packaging designs.
Who could benefit from this research
Good fit: Ideal candidates for this research include young adults aged 18-24 who are current tobacco users or are at risk of starting to use tobacco products.
Not a fit: Patients who are not within the young adult age range or who do not use tobacco products may not benefit from this research.
Why it matters
Potential benefit: If successful, this research could lead to more effective tobacco control policies that reduce tobacco use among young adults.
How similar studies have performed: Previous research in other countries has shown that standardized tobacco packaging can reduce the appeal of tobacco products and decrease consumption rates.
Where this research is happening
Santa Monica, United States
- Rand Corporation — Santa Monica, United States (Active)
Researchers
- Principal investigator: Shadel, William G — Rand Corporation
- Study coordinator: Shadel, William G
About this research
- This is an active NIH-funded research project — typically early-stage science, not a clinical trial accepting patient enrollment.
- Some NIH-funded labs run parallel clinical studies or seek volunteers for related work. To check, contact the principal investigator or institution listed above.
- For full project details, budget, and progress reports, visit the official NIH RePORTER page below.