How social media shapes teen health and risky choices

Using TDM to understand mechanisms in adolescent health and risk behavior

NIH-funded research University of Wisconsin-Madison · NIH-11367879

This project looks at how what teens post and see on social media connects with their health habits and risky behaviors.

Quick facts

Grant typeP01 program project
Study typeNIH-funded research
Funding institutionUniversity of Wisconsin-Madison NIH-funded
Lab location1 site (Madison, United States)
Project IDNIH-11367879 on NIH RePORTER

What this research studies

You would share what you post and what you see on social media while also answering questions about your attitudes, habits, and any alcohol or other risk behaviors. The team combines real-time social media data with surveys and brain measures to see how social content relates to intentions and actions. Researchers will link both self-created and consumed content to how your brain responds and to reported behaviors. Participation may include sharing digital content, completing questionnaires, and possibly attending an in-person visit for brain imaging.

Who could benefit from this research

Good fit: Ideal candidates are adolescents about 12–20 years old who use social media and are willing to share their online content, complete surveys, and possibly undergo brain imaging.

Not a fit: Younger children under 12, adults over 20, or teens who do not use social media or cannot share digital data are unlikely to be eligible or directly helped by this project.

Why it matters

Potential benefit: If successful, this work could inform ways to use social media and interventions to encourage healthier habits and reduce risky behaviors among teens.

How similar studies have performed: Prior studies link social media exposure to teen behavior and some use brain imaging for social cues, but combining real-time social media tracking with neural measures is relatively new.

Where this research is happening

Madison, United States

Researchers

About this research

  1. This is an active NIH-funded research project — typically early-stage science, not a clinical trial accepting patient enrollment.
  2. Some NIH-funded labs run parallel clinical studies or seek volunteers for related work. To check, contact the principal investigator or institution listed above.
  3. For full project details, budget, and progress reports, visit the official NIH RePORTER page below.
Last reviewed 2026-06-10 by the Find a Trial editorial team. Information on this page is for educational purposes and is not medical advice. Always consult qualified healthcare professionals about clinical trial participation.