How social media influences e-cigarette use among Mexican American college students
Official title: Social Media, Acculturation and E-cigarette Use among Mexican American College Students in South Texas
Funded at University of Texas Hlth Sci Ctr Houston · NIH-11064065 · Data updated 2026-11-12
This study is looking at how seeing e-cigarette ads on social media affects Mexican American college students in South Texas and their use of e-cigarettes, while also considering how their cultural background plays a role.
Quick facts
| Grant type | R01 grant |
|---|---|
| Study type | NIH-funded research |
| Funding institution | University of Texas Hlth Sci Ctr Houston NIH-funded |
| Lab location | 1 site (Houston, United States) |
| Project start | July 25, 2022 |
| Project end | March 31, 2027 |
| Funding year | 2025 |
| Award (this year) | $659,899 |
| NIH project number | 5R01MD017280-04 |
| Project ID | NIH-11064065 on NIH RePORTER |
Who could benefit from this research
✓Could help
Ideal candidates for this research are Mexican American college students aged 21 and younger who actively use social media.
✕Less likely to help
Patients who do not use social media or are outside the age range of 21 and younger may not benefit from this research.
What this research studies
This research investigates how exposure to e-cigarette marketing on social media affects the use of e-cigarettes among Mexican American college students in South Texas. It aims to understand the relationship between social media engagement and e-cigarette use, particularly focusing on how cultural factors and levels of acculturation influence this behavior. By examining these dynamics, the study seeks to identify the mechanisms that drive e-cigarette use in this demographic, which is often overlooked in tobacco research. Participants will be monitored over time to assess changes in their e-cigarette use in relation to their social media interactions.
Why it matters
Potential benefit: If successful, this research could lead to targeted interventions that reduce e-cigarette use among Mexican American college students.
How similar studies have gone: Previous research has shown that social media can significantly influence tobacco use behaviors, suggesting that this approach may yield valuable insights.
Where this research is happening
-
University of Texas Hlth Sci Ctr Houston
Houston, United States Active
Researchers
- Principal investigator: Wilkinson, Anna Victoria — University of Texas Hlth Sci Ctr Houston
- Study coordinator: Wilkinson, Anna Victoria
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About this research
- This is an active NIH-funded research project — typically early-stage science, not a clinical trial accepting patient enrollment.
- Some NIH-funded labs run parallel clinical studies or seek volunteers for related work. To check, contact the principal investigator or institution listed above.
- For full project details, budget, and progress reports, visit the official NIH RePORTER page.