How social media influences e-cigarette use among Mexican American college students
Social Media, Acculturation and E-cigarette Use among Mexican American College Students in South Texas
This study is looking at how seeing e-cigarette ads on social media affects Mexican American college students in South Texas and their use of e-cigarettes, while also considering how their cultural background plays a role.
Quick facts
| Grant type | R01 grant |
|---|---|
| Study type | NIH-funded research |
| Funding institution | University of Texas Hlth Sci Ctr Houston NIH-funded |
| Lab location | 1 site (Houston, United States) |
| Project ID | NIH-11064065 on NIH RePORTER |
What this research studies
This research investigates how exposure to e-cigarette marketing on social media affects the use of e-cigarettes among Mexican American college students in South Texas. It aims to understand the relationship between social media engagement and e-cigarette use, particularly focusing on how cultural factors and levels of acculturation influence this behavior. By examining these dynamics, the study seeks to identify the mechanisms that drive e-cigarette use in this demographic, which is often overlooked in tobacco research. Participants will be monitored over time to assess changes in their e-cigarette use in relation to their social media interactions.
Who could benefit from this research
Good fit: Ideal candidates for this research are Mexican American college students aged 21 and younger who actively use social media.
Not a fit: Patients who do not use social media or are outside the age range of 21 and younger may not benefit from this research.
Why it matters
Potential benefit: If successful, this research could lead to targeted interventions that reduce e-cigarette use among Mexican American college students.
How similar studies have performed: Previous research has shown that social media can significantly influence tobacco use behaviors, suggesting that this approach may yield valuable insights.
Where this research is happening
Houston, United States
- University of Texas Hlth Sci Ctr Houston — Houston, United States (Active)
Researchers
- Principal investigator: Wilkinson, Anna Victoria — University of Texas Hlth Sci Ctr Houston
- Study coordinator: Wilkinson, Anna Victoria
About this research
- This is an active NIH-funded research project — typically early-stage science, not a clinical trial accepting patient enrollment.
- Some NIH-funded labs run parallel clinical studies or seek volunteers for related work. To check, contact the principal investigator or institution listed above.
- For full project details, budget, and progress reports, visit the official NIH RePORTER page below.