How recreational marijuana ads and stores shape young adults' choices
Recreational Marijuana Marketing and Young Adult Consumer Behavior
This project looks at how recreational marijuana advertising and retail practices influence marijuana use and attitudes among young adults.
Quick facts
| Grant type | R01 grant |
|---|---|
| Study type | NIH-funded research |
| Funding institution | George Washington University NIH-funded |
| Lab location | 1 site (Washington, United States) |
| Project ID | NIH-11262866 on NIH RePORTER |
What this research studies
If you are a young adult, researchers will track marijuana shops, online and in-store ads, and promotions to see what you are exposed to. They will survey and talk with diverse young adults about their marijuana use, beliefs, and where they hear about products. The team will build and use tools to monitor marketing and identify whether certain groups are being targeted. The findings will be shared with regulators to help reduce harmful marketing aimed at vulnerable communities.
Who could benefit from this research
Good fit: Ideal participants are young adults (roughly ages 18–30), especially those living in states with legalized recreational marijuana and from diverse racial, ethnic, or socioeconomic backgrounds.
Not a fit: People under 18, those living where recreational marijuana is not legal, or older adults may not directly benefit from this work.
Why it matters
Potential benefit: If successful, this work could lead to rules and tools that reduce targeted marijuana marketing and lower risky use in young adults.
How similar studies have performed: Marketing surveillance has helped shape tobacco and alcohol policy, but applying these methods to recreational marijuana is newer and less tested.
Where this research is happening
Washington, United States
- George Washington University — Washington, United States (Active)
Researchers
- Principal investigator: Berg, Carla J — George Washington University
- Study coordinator: Berg, Carla J
About this research
- This is an active NIH-funded research project — typically early-stage science, not a clinical trial accepting patient enrollment.
- Some NIH-funded labs run parallel clinical studies or seek volunteers for related work. To check, contact the principal investigator or institution listed above.
- For full project details, budget, and progress reports, visit the official NIH RePORTER page below.