How marijuana marketing affects young adults' behavior
Recreational Marijuana Marketing and Young Adult Consumer Behavior
This study looks at how advertising for recreational marijuana affects young adults, especially those from different racial and sexual/gender backgrounds, to help keep them safe from any harmful effects of marijuana use in states where it's legal.
Quick facts
| Grant type | R01 grant |
|---|---|
| Study type | NIH-funded research |
| Funding institution | George Washington University NIH-funded |
| Lab location | 1 site (Washington, United States) |
| Project ID | NIH-11015937 on NIH RePORTER |
What this research studies
This research investigates the impact of recreational marijuana marketing on young adults, particularly focusing on vulnerable groups such as racial and sexual/gender minorities. It aims to monitor the retail environment and consumer behavior in states where marijuana has been legalized. By examining marketing strategies and their effects on substance use, the research seeks to inform regulatory efforts to protect at-risk populations from potential negative consequences of marijuana use. The study will utilize various data sources to analyze consumer perceptions and behaviors related to marijuana.
Who could benefit from this research
Good fit: Ideal candidates for this research are young adults under 21, particularly those from racial and sexual/gender minority backgrounds.
Not a fit: Patients who are over 21 years old or do not belong to the targeted vulnerable groups may not receive direct benefits from this research.
Why it matters
Potential benefit: If successful, this research could lead to improved regulations that minimize harmful marijuana use among vulnerable young adult populations.
How similar studies have performed: Previous research has indicated that marketing strategies for licit drugs can significantly influence consumer behavior, suggesting that this approach may yield valuable insights.
Where this research is happening
Washington, United States
- George Washington University — Washington, United States (Active)
Researchers
- Principal investigator: Berg, Carla J — George Washington University
- Study coordinator: Berg, Carla J
About this research
- This is an active NIH-funded research project — typically early-stage science, not a clinical trial accepting patient enrollment.
- Some NIH-funded labs run parallel clinical studies or seek volunteers for related work. To check, contact the principal investigator or institution listed above.
- For full project details, budget, and progress reports, visit the official NIH RePORTER page below.